# #52 First Hire Series: Marketing with Vanessa Ting

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2022-07-12
- Length: 45m
- Episode: 29
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-07-12-52-first-hire-series-marketing-with-vanessa-ting
- Listen: https://share.transistor.fm/s/71f2f1a3

## Summary

Vanessa Ting, owner of CPG Growth Partners, discusses the strategic considerations for CPG founders making their first marketing hire. She outlines a framework for building a marketing team across four key buckets: brand management, marketing communications, paid acquisition, and creative. Ting emphasizes the importance of defining a marketing thesis early, using fractional CMOs to establish brand strategy, and the critical need for strong vendor management skills in early hires.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-07-12-52-first-hire-series-marketing-with-vanessa-ting#t=3) Introduction and Guest Background
- [6:06](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-07-12-52-first-hire-series-marketing-with-vanessa-ting#t=366) Determining the First Marketing Hire Path
- [12:54](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-07-12-52-first-hire-series-marketing-with-vanessa-ting#t=774) Social Media and Content Creation Strategy
- [20:44](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-07-12-52-first-hire-series-marketing-with-vanessa-ting#t=1244) The Four Buckets of a Marketing Team
- [25:12](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-07-12-52-first-hire-series-marketing-with-vanessa-ting#t=1512) Vendor Management and Agency Relationships
- [27:59](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-07-12-52-first-hire-series-marketing-with-vanessa-ting#t=1679) Preparing for Hires and Brand Strategy
- [31:59](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-07-12-52-first-hire-series-marketing-with-vanessa-ting#t=1919) Vetting Partners and Retail Marketing
- [38:59](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-07-12-52-first-hire-series-marketing-with-vanessa-ting#t=2339) Cross-Functional Integration and Pitfalls
- [43:17](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-07-12-52-first-hire-series-marketing-with-vanessa-ting#t=2597) Conclusion and Contact Information

## Topics

- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)

## Most relevant to

early-stage companies

## Mentioned

- CPG Growth Partners (company)
- Neutrogena (company)
- Target (company)
- Salty Girl Seafood (company)
- Amazon (company)
- Instagram (product)
- TikTok (product)
- Canva (tool)
- UNFI (company)

## Related episodes from other shows

- [Agency or Internal Staff? How to Hire a Marketer](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-04-26-agency-or-internal-staff-how-to-hire-a-marketer) (The Manufacturing Executive)
- [Tool of the Week Segment | Episode 31](https://hardwarepodcasts.com/podcast/built-2-scale/2025-12-04-tool-of-the-week-segment-episode-31) (Built 2 Scale)
- [Advice Line: Growing Beyond Your Niche](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-10-advice-line-growing-beyond-your-niche) (How I Built This)
- [Advice Line: What’s Your Value?](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-19-advice-line-whats-your-value) (How I Built This)
- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)

## Citing this page

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