# #46 Pure Gold Series: Keep Going! Reflection on Coca-Cola's Discontinuation of Honest Tea with Seth Goldman

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2022-06-01
- Length: 25m
- Episode: 23
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-06-01-46-pure-gold-series-keep-going-reflection-on-coca-colas-discontinuation-of-hones
- Listen: https://share.transistor.fm/s/377f889a

## Summary

Seth Goldman, co-founder of Honest Tea and current CEO of Eat the Change, reflects on Coca-Cola's recent decision to discontinue the Honest Tea brand. He discusses the strategic rationale behind the original sale to Coca-Cola, the impact on global organic tea farmers, and his current work with Eat the Change, PLNT Burger, and Beyond Meat. Goldman emphasizes the importance of scale for impact and the entrepreneurial imperative to keep building meaningful brands despite the risks of acquisition.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-06-01-46-pure-gold-series-keep-going-reflection-on-coca-colas-discontinuation-of-hones#t=3) Introduction and Reaction to Discontinuation
- [3:49](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-06-01-46-pure-gold-series-keep-going-reflection-on-coca-colas-discontinuation-of-hones#t=229) Impact on Farmers and Supply Chain
- [6:05](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-06-01-46-pure-gold-series-keep-going-reflection-on-coca-colas-discontinuation-of-hones#t=365) Reflections on the Coca-Cola Acquisition
- [9:51](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-06-01-46-pure-gold-series-keep-going-reflection-on-coca-colas-discontinuation-of-hones#t=591) The Future of Organic Beverages
- [11:14](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-06-01-46-pure-gold-series-keep-going-reflection-on-coca-colas-discontinuation-of-hones#t=674) Current Ventures: Eat the Change and PLNT Burger
- [15:04](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-06-01-46-pure-gold-series-keep-going-reflection-on-coca-colas-discontinuation-of-hones#t=904) Memories of Honest Tea Culture and Work
- [21:37](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-06-01-46-pure-gold-series-keep-going-reflection-on-coca-colas-discontinuation-of-hones#t=1297) Conclusion and Moving Forward

## Topics

- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Founder wellbeing](https://hardwarepodcasts.com/topic/founder-wellbeing)

## Most relevant to

companies scaling up, early-stage companies

## Mentioned

- Honest Tea (product)
- Coca-Cola (company)
- Eat the Change (company)
- PLNT Burger (company)
- Beyond Meat (company)
- Honest Kids (product)
- Gold Peak (product)
- Sweet Leaf Tea (product)
- Nestle (company)

## Related episodes from other shows

- [Honest Tea: Seth Goldman (2017)](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-06-11-honest-tea-seth-goldman-2017) (How I Built This)
- [Numi Organic Tea: Reem Hassani and Ahmed Rahim](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-07-05-numi-organic-tea-reem-hassani-and-ahmed-rahim) (How I Built This)
- [Health-Ade Kombucha: Daina Trout (2020)](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-01-09-health-ade-kombucha-daina-trout-2020) (How I Built This)
- [How I Built Resilience: Kara Goldin of Hint](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-01-how-i-built-resilience-kara-goldin-of-hint) (How I Built This)
- [Happy Family Organics: Shazi Visram](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-20-happy-family-organics-shazi-visram) (How I Built This)

## Citing this page

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