# Startup CPG Podcast Trailer 2022

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2022-05-27
- Length: 3m
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-05-27-startup-cpg-podcast-trailer-2022
- Listen: https://share.transistor.fm/s/8c9488a8

## Summary

Host Jesse Freitag introduces the Startup CPG Podcast, a resource for early-stage consumer packaged goods brands making food, beverage, and beauty products. He highlights the community's scale, including a 7,000+ member Slack group and resources from founder Daniel Scharf, who also leads Machu Picchu Energy. The episode serves as a trailer, showcasing clips from guests discussing inventory management, mission-driven product development, and the importance of co-packer relationships.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-05-27-startup-cpg-podcast-trailer-2022#t=3) Introduction: Jesse Freitag and the Startup CPG Community
- [0:03](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-05-27-startup-cpg-podcast-trailer-2022#t=3) Host Background and Podcast Mission
- [0:03](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-05-27-startup-cpg-podcast-trailer-2022#t=3) Startup CPG Network Resources and Daniel Scharf
- [2:26](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-05-27-startup-cpg-podcast-trailer-2022#t=146) Episode Clips: Inventory, Mission, and Co-packer Relationships

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

founders before launch

## Mentioned

- Honest Tea (company)
- Oatly (company)
- Machu Picchu Energy (company)
- Slack (tool)

## Related episodes from other shows

- [339 - Beyond the Dieline ep 1 with Tom Seymour and Jessica Kwon from Moka Energy!](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-05-339-beyond-the-dieline-ep-1-with-tom-seymour-and-jessica-kwon-from-moka-energy) (People of Packaging)
- [345 - Beyond the Dieline - The secret success behind Junebar! Tom Seymour and Keith McCullough](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-04-17-345-beyond-the-dieline-the-secret-success-behind-junebar-tom-seymour-and-keith-m) (People of Packaging)
- [Live Episode! Milk Bar: Christina Tosi (2019)](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-10-25-live-episode-milk-bar-christina-tosi-2019) (How I Built This)
- [100 - Celebrating our 100th episode from the Specright Summit with Cory, Matthew, and Megan](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-01-20-100-celebrating-our-100th-episode-from-the-specright-summit-with-cory-matthew-an) (People of Packaging)
- [Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-04-02-advice-line-with-angie-dan-bastian-of-angies-boomchickapop) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-05-27-startup-cpg-podcast-trailer-2022. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.