# Pure Gold Series: How to Fight Climate Change as an Emerging Brand with Seth Goldman

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2022-04-19
- Length: 40m
- Episode: 18
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold
- Listen: https://share.transistor.fm/s/3a4bd8fb

## Summary

Seth Goldman, co-founder of Honest Tea and CEO of Eat the Change, discusses how emerging CPG brands can drive climate action through specific, verifiable commitments rather than vague marketing. He details Eat the Change’s five planet-based commitments, including using only plant/fungi-based ingredients, avoiding food waste, selecting water-efficient crops, supporting biodiversity, and ensuring access for all. Goldman also addresses the practical challenges of sustainable packaging, the rigorous process of organic certification, and the strategic importance of making radical product changes rather than incremental improvements to disrupt the market.

## Chapters

- [0:08](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold#t=8) Introduction and Earth Month Mission
- [4:42](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold#t=282) Eat the Change's Five Planet-Based Commitments
- [10:16](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold#t=616) Packaging Challenges and Recyclability
- [13:31](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold#t=811) Balancing Sustainability with Consumer Convenience
- [16:46](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold#t=1006) Marketing Sustainability and Avoiding Greenwashing
- [20:38](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold#t=1238) The Organic Certification Process
- [23:30](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold#t=1410) Strategic Sourcing and Fair Trade History
- [34:39](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold#t=2079) Radical Change vs. Incremental Improvements

## Topics

- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

companies scaling up

## Mentioned

- Eat the Change (company)
- Honest Tea (company)
- Beyond Meat (company)
- PLNT Burger (company)
- Drawdown.org (other)
- Pennsylvania Certified Organic (other)
- USDA (other)
- How to Recycle (other)
- Liv Bar (company)
- Adidas (company)

## Related episodes from other shows

- [69 - Sara Miltenberger - Making Climate Cool](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-08-12-69-sara-miltenberger-making-climate-cool) (People of Packaging)
- [Advice Line with Jeffrey Hollender of Seventh Generation](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-05-28-advice-line-with-jeffrey-hollender-of-seventh-generation) (How I Built This)
- [48 - Aimy Steadman, Co Founder and CGSDO at Future Proof](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-02-02-48-aimy-steadman-co-founder-and-cgsdo-at-future-proof) (People of Packaging)
- [194 - The GREAT Paul Jenkins from PackHub](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-05-21-194-the-great-paul-jenkins-from-packhub) (People of Packaging)
- [Honest Tea: Seth Goldman](https://hardwarepodcasts.com/podcast/how-i-built-this/2017-01-16-honest-tea-seth-goldman) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.