# Taking Networking & Tortillas to the Next Level with Henri Revel, Founder of Eureka Tortilla

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2022-02-28
- Length: 41m
- Episode: 13
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-28-taking-networking-tortillas-to-the-next-level-with-henri-revel-founder-of-eureka
- Listen: https://share.transistor.fm/s/430a2852

## Summary

Henri Revel, founder of Eureka Tortilla, explains how he transitioned from the aviation industry to creating snackable craft tortillas with bold flavors like pickled jalapeno and cinnamon orchata. He details the process of finding a flexible co-packer in the Bay Area and securing warm introductions to launch in Nugget Market and Hungry Root. Revel also discusses the operational challenges of scaling, specifically the packaging registration issues with printed bags and his strategic networking approach to build an advisory team including Noah Alper of Noah's Bagels.

## Chapters

- [1:15](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-28-taking-networking-tortillas-to-the-next-level-with-henri-revel-founder-of-eureka#t=75) Introduction: Henri Revel and Eureka Tortilla's Product Story
- [3:51](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-28-taking-networking-tortillas-to-the-next-level-with-henri-revel-founder-of-eureka#t=231) Origin Story: From Aviation to Hybrid Tortilla Innovation
- [10:22](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-28-taking-networking-tortillas-to-the-next-level-with-henri-revel-founder-of-eureka#t=622) Finding the Right Co-packer and Production Transition
- [14:47](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-28-taking-networking-tortillas-to-the-next-level-with-henri-revel-founder-of-eureka#t=887) Retail Launch: Nugget Market and Hungry Root Strategy
- [19:12](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-28-taking-networking-tortillas-to-the-next-level-with-henri-revel-founder-of-eureka#t=1152) Networking and Building an Advisory Team
- [24:50](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-28-taking-networking-tortillas-to-the-next-level-with-henri-revel-founder-of-eureka#t=1490) Retail Testing Phase and SKU Refinement
- [27:32](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-28-taking-networking-tortillas-to-the-next-level-with-henri-revel-founder-of-eureka#t=1652) Packaging Challenges: Labeling vs. Direct Bag Printing
- [35:56](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-28-taking-networking-tortillas-to-the-next-level-with-henri-revel-founder-of-eureka#t=2156) Family Dynamics and Future Growth Plans

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

early-stage companies

## Mentioned

- Eureka Tortilla (product)
- Nugget Market (company)
- Hungry Root (company)
- Noah's Bagels (company)
- Buttermilk Creative (company)
- Herbivore (company)

## Related episodes from other shows

- [Siete Family Foods: Miguel and Veronica Garza](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-03-15-siete-family-foods-miguel-and-veronica-garza) (How I Built This)
- [339 - Beyond the Dieline ep 1 with Tom Seymour and Jessica Kwon from Moka Energy!](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-05-339-beyond-the-dieline-ep-1-with-tom-seymour-and-jessica-kwon-from-moka-energy) (People of Packaging)
- [What It Really Takes To Build a Food Business: Part 1](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-18-what-it-really-takes-to-build-a-food-business-part-1) (How I Built This)
- [Guayakí Yerba Mate: David Karr and Chris Mann](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-28-guayaki-yerba-mate-david-karr-and-chris-mann) (How I Built This)
- [350 - Beyond the Dieline - Dr Juan from PNuff Crunch joins Tom Seymour](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-05-27-350-beyond-the-dieline-dr-juan-from-pnuff-crunch-joins-tom-seymour) (People of Packaging)

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