# Bonus: Finding the Right Freight Partners for your CPG Brand

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2022-02-21
- Length: 24m
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-21-bonus-finding-the-right-freight-partners-for-your-cpg-brand
- Listen: https://share.transistor.fm/s/f4bd69eb

## Summary

Alex Cree, co-founder of Baozza, discusses the logistics of shipping frozen CPG products, highlighting challenges with LTL bookings, lost pallets, and rising costs. Host Jesse Frytag shares her own early mistakes with LTL terminology and emphasizes the value of using brokers and maintaining detailed rate logs. The conversation covers strategies for vetting freight partners, managing temperature-controlled supply chains, and leveraging distributor pickups to reduce operational burden.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-21-bonus-finding-the-right-freight-partners-for-your-cpg-brand#t=3) Introduction: Jesse Frytag and the Startup CPG Freight Resource
- [2:28](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-21-bonus-finding-the-right-freight-partners-for-your-cpg-brand#t=148) Alex Cree and Baozza: Product Overview and Freight Challenges
- [7:34](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-21-bonus-finding-the-right-freight-partners-for-your-cpg-brand#t=454) Vetting Providers and Managing Frozen Supply Chain Chaos
- [10:48](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-21-bonus-finding-the-right-freight-partners-for-your-cpg-brand#t=648) Using the Startup CPG Database and Tracking RFQs
- [15:04](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-21-bonus-finding-the-right-freight-partners-for-your-cpg-brand#t=904) Temperature Control Best Practices and Carrier Mistakes
- [17:14](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-21-bonus-finding-the-right-freight-partners-for-your-cpg-brand#t=1034) Learning from Co-packers and Customer Networks
- [18:52](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-21-bonus-finding-the-right-freight-partners-for-your-cpg-brand#t=1132) Distributor Pickups and Avoiding Direct LTLs
- [22:02](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-02-21-bonus-finding-the-right-freight-partners-for-your-cpg-brand#t=1322) Final Tips: Brokers, Credit Terms, and Freight Classification

## Topics

- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Baozza (product)
- FreightQuote (tool)
- Kahi (company)
- UNFI (company)
- Edison Green (company)

## Related episodes from other shows

- [076: Warehousing, Fulfillment, and Shipping to Customers](https://hardwarepodcasts.com/podcast/product-startup/2021-05-19-076-warehousing-fulfillment-and-shipping-to-customers) (Product Startup)
- [155: Identifying a Sourcing Partner for Overseas Manufacturing](https://hardwarepodcasts.com/podcast/product-startup/2022-12-21-155-identifying-a-sourcing-partner-for-overseas-manufacturing) (Product Startup)
- [Solving Logistics with IoT Technology | Trinity Logistics' Russ Felker | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2024-01-16-solving-logistics-with-iot-technology-trinity-logistics-russ-felker-internet-of) (IoT For All Podcast)
- [333 - The Chasm is Real: Dragging Packaging into the 21st Century with Jamie Lo from Laibl](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-18-333-the-chasm-is-real-dragging-packaging-into-the-21st-century-with-jamie-lo-fro) (People of Packaging)
- [Misfits Market: Abhi Ramesh](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-03-31-misfits-market-abhi-ramesh) (How I Built This)

## Citing this page

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