# Got herbs? Bringing sparking herbal teas to market with Hrbvor's founder, Zahira Marmar

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2021-12-07
- Length: 42m
- Episode: 7
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-12-07-got-herbs-bringing-sparking-herbal-teas-to-market-with-hrbvors-founder-zahira-ma
- Listen: https://share.transistor.fm/s/3d8569f6

## Summary

Zahira Marmar, founder of Hrbvor, explains how she transitioned from brewing herbal teas for her family in New Jersey to launching a canned sparkling herbal tea brand. She details the operational hurdles of moving from glass bottles to 8-ounce cans, navigating the can shortage, and reformulating products to meet FDA pH standards without compromising taste. Marmar also discusses sourcing high-quality organic ingredients like Tulsi and hibiscus, the cold-brewing process, and her strategy for direct-to-consumer sales and retail expansion in the New York area.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-12-07-got-herbs-bringing-sparking-herbal-teas-to-market-with-hrbvors-founder-zahira-ma#t=4) Introduction and Origin Story
- [7:33](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-12-07-got-herbs-bringing-sparking-herbal-teas-to-market-with-hrbvors-founder-zahira-ma#t=453) Packaging Challenges: Glass to Cans
- [7:33](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-12-07-got-herbs-bringing-sparking-herbal-teas-to-market-with-hrbvors-founder-zahira-ma#t=453) Sourcing Ingredients and Can Shortages
- [7:33](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-12-07-got-herbs-bringing-sparking-herbal-teas-to-market-with-hrbvors-founder-zahira-ma#t=453) Formulation and pH Adjustments
- [16:39](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-12-07-got-herbs-bringing-sparking-herbal-teas-to-market-with-hrbvors-founder-zahira-ma#t=999) Marketing During the Pandemic
- [18:26](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-12-07-got-herbs-bringing-sparking-herbal-teas-to-market-with-hrbvors-founder-zahira-ma#t=1106) The Three Brews: Focus, Calm, and Revive
- [25:03](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-12-07-got-herbs-bringing-sparking-herbal-teas-to-market-with-hrbvors-founder-zahira-ma#t=1503) Gardening Background and Tulsi
- [28:43](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-12-07-got-herbs-bringing-sparking-herbal-teas-to-market-with-hrbvors-founder-zahira-ma#t=1723) Brewing Process and Carbonation
- [33:20](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-12-07-got-herbs-bringing-sparking-herbal-teas-to-market-with-hrbvors-founder-zahira-ma#t=2000) Community and Future Plans

## Topics

- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Hrbvor (product)
- St. Martin Garden Artist (company)
- Startup CPG (company)
- Tulsi (material)
- Moringa (material)
- Hibiscus (material)

## Related episodes from other shows

- [How I Built Resilience: Kara Goldin of Hint](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-01-how-i-built-resilience-kara-goldin-of-hint) (How I Built This)
- [Guayakí Yerba Mate: David Karr and Chris Mann](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-28-guayaki-yerba-mate-david-karr-and-chris-mann) (How I Built This)
- [Numi Organic Tea: Reem Hassani and Ahmed Rahim](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-07-05-numi-organic-tea-reem-hassani-and-ahmed-rahim) (How I Built This)
- [356 - A very bubbly interview with fellow CSU Ram and Bom Dia founder, Kevin Selvy](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-08-17-356-a-very-bubbly-interview-with-fellow-csu-ram-and-bom-dia-founder-kevin-selvy) (People of Packaging)
- [327 - The best soda you haven't heard about (probably)!](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-10-21-327-the-best-soda-you-havent-heard-about-probably) (People of Packaging)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-12-07-got-herbs-bringing-sparking-herbal-teas-to-market-with-hrbvors-founder-zahira-ma. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.