# Bonus: Expo East 2021 Panel Debrief

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2021-10-02
- Length: 37m
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-10-02-bonus-expo-east-2021-panel-debrief
- Listen: https://share.transistor.fm/s/ae1bfd16

## Summary

Daniel Scharff, founder of Startup CPG, hosts a panel with Jessica Rubino of New Hope Network, John Craven of BevNET, and Sunanda Patel of TumiBee to debrief Expo East 2021. The discussion highlights the event's success as the first major trade show since 2019, emphasizing community, safety protocols, and the strong performance of small brands like TumiBee. Key topics include the rise of non-alcoholic beverages, clean-label trends, and the strategic value of in-person networking for early-stage companies.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-10-02-bonus-expo-east-2021-panel-debrief#t=3) Introduction: Expo East 2021 Panel Overview
- [2:30](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-10-02-bonus-expo-east-2021-panel-debrief#t=150) Expo East 2019 vs 2021: Small Brand Focus
- [6:06](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-10-02-bonus-expo-east-2021-panel-debrief#t=366) John Craven on Community and Reunion
- [13:05](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-10-02-bonus-expo-east-2021-panel-debrief#t=785) Sunanda Patel: TumiBee's First Trade Show
- [18:31](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-10-02-bonus-expo-east-2021-panel-debrief#t=1111) Jessica Rubino on New Hope Network Execution
- [24:04](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-10-02-bonus-expo-east-2021-panel-debrief#t=1444) Key Brands: Ritual, Mingle, and Kombucha
- [28:11](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-10-02-bonus-expo-east-2021-panel-debrief#t=1691) Innovation in Beverage vs. Food Categories
- [33:30](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-10-02-bonus-expo-east-2021-panel-debrief#t=2010) Looking Ahead to Expo West 2022

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- TumiBee (product)
- New Hope Network (company)
- BevNET (company)
- Startup CPG (company)
- Ritual (product)
- Mingle (product)
- Gruby (product)
- Home Kombucha (product)

## Related episodes from other shows

- [75 - Talking PackExpo 2021 with Laura Thompson, VP of Trade Shows at PMMI](https://hardwarepodcasts.com/podcast/people-of-packaging/2021-09-20-75-talking-packexpo-2021-with-laura-thompson-vp-of-trade-shows-at-pmmi) (People of Packaging)
- [Advice Line with Andy Dunn of Bonobos](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-17-advice-line-with-andy-dunn-of-bonobos) (How I Built This)
- [100 - Celebrating our 100th episode from the Specright Summit with Cory, Matthew, and Megan](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-01-20-100-celebrating-our-100th-episode-from-the-specright-summit-with-cory-matthew-an) (People of Packaging)
- [290 - Taylor Foxman is the master connector for CPG's!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs) (People of Packaging)
- [(Almost) COAST TO COAST Tour Recap and Preview of Manufacturing Happy Hour's 10-Year Anniversary](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-12-13-almost-coast-to-coast-tour-recap-and-preview-of-manufacturing-happy-hours-10-yea) (Manufacturing Happy Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-10-02-bonus-expo-east-2021-panel-debrief. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.