# Meet Season 3's New Host - Jessi Freitag

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2021-08-09
- Length: 9m
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-08-09-meet-season-3s-new-host-jessi-freitag
- Listen: https://share.transistor.fm/s/1426f76b

## Summary

Jessi Freitag, Marketing Lead at Liv Bar, is introduced as the new host of The Startup CPG Podcast, succeeding Jennifer Yuppas Blendell. Freitag discusses her background in marketing, her role at Liv Bar building a team from three to 25 employees, and her passion for gluten-free, organic nutrition products. She also shares her personal history growing up on a wheat farm in Washington and hosting her own podcast, Irohs Corner, highlighting her commitment to community and connection within the CPG space.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-08-09-meet-season-3s-new-host-jessi-freitag#t=5) Introduction: Jessi Freitag and Liv Bar
- [1:08](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-08-09-meet-season-3s-new-host-jessi-freitag#t=68) Freitag's CPG Journey and Liv Bar Growth
- [2:32](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-08-09-meet-season-3s-new-host-jessi-freitag#t=152) Why Liv Bar and Food Passion
- [4:17](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-08-09-meet-season-3s-new-host-jessi-freitag#t=257) Wheat Farming and Truck Driving Background
- [6:00](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-08-09-meet-season-3s-new-host-jessi-freitag#t=360) Irohs Corner Podcast and Community Building
- [7:41](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-08-09-meet-season-3s-new-host-jessi-freitag#t=461) Jennifer Yuppas Blendell's Future Projects

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Creator business](https://hardwarepodcasts.com/topic/creator-business)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

early-stage companies

## Mentioned

- Liv Bar (product)
- Irohs Corner (other)
- Female Food Foundry (other)
- Adidas (company)
- Mediva Consulting (company)
- New American Table (other)

## Related episodes from other shows

- [Live Episode! Milk Bar: Christina Tosi](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-10-14-live-episode-milk-bar-christina-tosi) (How I Built This)
- [290 - Taylor Foxman is the master connector for CPG's!](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs) (People of Packaging)
- [Live Episode! Glossier: Emily Weiss](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-11-26-live-episode-glossier-emily-weiss) (How I Built This)
- [Advice Line with Sadie Lincoln of barre3](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-09-19-advice-line-with-sadie-lincoln-of-barre3) (How I Built This)
- [Food52: Amanda Hesser (2021)](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-03-20-food52-amanda-hesser-2021) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-08-09-meet-season-3s-new-host-jessi-freitag. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.