# Janie's Life-Changing Baked Goods

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2021-05-24
- Length: 22m
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-05-24-janies-life-changing-baked-goods
- Listen: https://share.transistor.fm/s/31675432

## Summary

Janie, founder of Janie's Life-Changing Baked Goods, explains how she transitioned from homelessness and addiction to building a CPG brand, leveraging support from the kitchen incubator Hot Bread Kitchen. She details the development of her signature pie crust cookie, her appearance on Food Network's Chopped Sweets, and her strategy of hiring historically marginalized community members. Janie also discusses her current scaling efforts, including moving into a new commercial kitchen in New York City and expanding distribution through Whole Foods and QVC.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-05-24-janies-life-changing-baked-goods#t=7) Introduction: Janie and Janie's Life-Changing Baked Goods
- [1:27](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-05-24-janies-life-changing-baked-goods#t=87) Origin Story: From Homelessness to Baking Business
- [4:13](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-05-24-janies-life-changing-baked-goods#t=253) Product Development: Creating the Pie Crust Cookie
- [6:20](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-05-24-janies-life-changing-baked-goods#t=380) Navigating CPG: Hot Bread Kitchen and Community Support
- [9:41](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-05-24-janies-life-changing-baked-goods#t=581) Media Breakthrough: Queens Night Market and Chopped Sweets
- [12:55](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-05-24-janies-life-changing-baked-goods#t=775) Founder Wellbeing: Burnout, Self-Care, and Leadership
- [15:52](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-05-24-janies-life-changing-baked-goods#t=952) Social Impact: Hiring Marginalized Community Members
- [19:38](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-05-24-janies-life-changing-baked-goods#t=1178) Scaling Production: New Kitchen and Retail Expansion

## Topics

- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Founder wellbeing](https://hardwarepodcasts.com/topic/founder-wellbeing)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Janie's Life-Changing Baked Goods (company)
- Hot Bread Kitchen (company)
- Chopped Sweets (product)
- Queens Night Market (other)
- Whole Foods (company)
- QVC (company)
- Fresh Direct (company)
- Janiebakes.com (other)

## Related episodes from other shows

- [Live Episode! Milk Bar: Christina Tosi](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-10-14-live-episode-milk-bar-christina-tosi) (How I Built This)
- [Simple Mills: Katlin Smith](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-02-15-simple-mills-katlin-smith) (How I Built This)
- [Live Episode! Jeni's Splendid Ice Creams: Jeni Britton Bauer](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-02-28-live-episode-jenis-splendid-ice-creams-jeni-britton-bauer) (How I Built This)
- [Healing through food with Danielle Walker of Against All Grain (2022)](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-18-healing-through-food-with-danielle-walker-of-against-all-grain-2022) (How I Built This)
- [Advice Line with Jeni Britton of Jeni's Splendid Ice Creams](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-03-27-advice-line-with-jeni-britton-of-jenis-splendid-ice-creams) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-05-24-janies-life-changing-baked-goods. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.