# Create All-Natural Cocktails in 2 Minutes with Steep't

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2021-04-12
- Length: 15m
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-04-12-create-all-natural-cocktails-in-2-minutes-with-steept
- Listen: https://share.transistor.fm/s/e170e89b

## Summary

Alison Nathenson and Chloe O’Coyne, co-founders of Steep’t, explain how they pivoted from a slow cold-brew alcohol infusion concept to a rapid-infusion tea bag product during a Harvard Startup Boot Camp. They detail the formulation challenges with a food scientist, including using monk fruit for sugar-free options, and describe their current handmade production model. The founders discuss their direct-to-consumer sales strategy, highlighting a viral TikTok moment that sold out their inventory, and outline upcoming retail-ready SKUs and a new brand identity.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-04-12-create-all-natural-cocktails-in-2-minutes-with-steept#t=5) Introduction: Alison Nathenson and Chloe O’Coyne of Steep’t
- [2:36](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-04-12-create-all-natural-cocktails-in-2-minutes-with-steept#t=156) Pivoting from Cold-Brew Infusion to Tea Bags
- [6:04](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-04-12-create-all-natural-cocktails-in-2-minutes-with-steept#t=364) Formulation, Food Science, and Manufacturing Challenges
- [8:33](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-04-12-create-all-natural-cocktails-in-2-minutes-with-steept#t=513) Customer Insights, Packaging Inserts, and DTC Strategy
- [11:21](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-04-12-create-all-natural-cocktails-in-2-minutes-with-steept#t=681) Viral TikTok Growth and Future Product Roadmap

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)

## Most relevant to

early-stage companies

## Mentioned

- Steep’t (product)
- Harvard (other)
- Macy's (company)
- Accenture (company)
- Michael Kors (company)
- Rodeo CPG (company)
- Shopify (tool)
- TikTok (other)
- Instagram (other)
- Facebook (other)

## Related episodes from other shows

- [Spindrift: Bill Creelman](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-13-spindrift-bill-creelman) (How I Built This)
- [How I Built Resilience: Kara Goldin of Hint](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-01-how-i-built-resilience-kara-goldin-of-hint) (How I Built This)
- [nutpods: Madeline Haydon](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-13-nutpods-madeline-haydon) (How I Built This)
- [Guayakí Yerba Mate: David Karr and Chris Mann](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-28-guayaki-yerba-mate-david-karr-and-chris-mann) (How I Built This)
- [21 Seeds: Kat Hantas](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-21-21-seeds-kat-hantas) (How I Built This)

## Citing this page

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