# Taking Your Brand International

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2021-03-29
- Length: 17m
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international
- Listen: https://share.transistor.fm/s/6c572ddb

## Summary

Mary Allen, founder of Savvy Green and global business development expert, explains how CPG brands can expand internationally by leveraging US Commercial Service resources and trade shows. She details the importance of product categories like plant-based and upcycled goods, and outlines specific steps for market entry, including utilizing trade grants and digital readiness assessments. Allen shares her experience taking Savvy Green global and advises founders to start small, test the waters through existing platforms like Amazon, and avoid the high costs of setting up foreign manufacturing initially.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international#t=5) Introduction: Mary Allen and Savvy Green
- [1:21](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international#t=81) Mary Allen's Background and Savvy Green Launch
- [2:56](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international#t=176) Sourcing for European Trade Shows
- [3:53](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international#t=233) High-Potential Product Categories for Global Markets
- [6:30](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international#t=390) Using US Commercial Service and Grants for Export
- [8:21](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international#t=501) Selecting Trade Events and Retailers
- [10:15](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international#t=615) E-commerce Strategies and Digital Readiness
- [12:06](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international#t=726) Examples of Successful International Brands
- [13:05](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international#t=785) Shipping vs. Foreign Warehousing
- [13:53](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international#t=833) Risk Mitigation and Team Building

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Savvy Green (product)
- US Commercial Service (other)
- GT's living foods (company)
- Myoko's (company)
- Bakery on Maine (company)
- now foods (company)
- Yerba Prima (company)
- Wait Rose (company)
- Marks and Spencer (company)
- Tesco (company)
- Sainsbury (company)
- Costco (company)
- Whole Foods UK (company)
- Planet Organic (company)
- Okado (company)
- boots (company)
- Holland and Barrett (company)
- Nisa (company)
- Expo East (other)
- Expo West (other)

## Related episodes from other shows

- [Going Global: How to Expand Your Reach & Revenue Internationally w/ Wendy Pease](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-01-04-going-global-how-to-expand-your-reach-revenue-internationally-w-wendy-pease) (The Manufacturing Executive)
- [Advice Line with Susan Griffin-Black of EO Products](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-06-25-advice-line-with-susan-griffin-black-of-eo-products) (How I Built This)
- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [Advice Line: Scaling Strategies](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-05-22-advice-line-scaling-strategies) (How I Built This)
- [Advice Line with Eric Ryan of Method](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-26-advice-line-with-eric-ryan-of-method) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-29-taking-your-brand-international. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.