# CONSUMER PROFILE: Midwest Millennial Mom Leaning Into Sustainable Foods

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2021-03-15
- Length: 22m
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-15-consumer-profile-midwest-millennial-mom-leaning-into-sustainable-foods
- Listen: https://share.transistor.fm/s/9a57de29

## Summary

Host Jennifer Yeppas Blendell interviews Emily, a Midwest millennial mom and MBA student, about her family's shift toward sustainable, health-conscious eating. Emily details her elimination of dairy due to digestive issues, her preference for plant-based proteins, and her strategy for managing her toddler's diet without restriction. She discusses her shopping habits at retailers like Kroger and Aldi, noting the difficulty of finding diverse dairy-free options in big-box stores, and offers advice to brands on simplifying packaging claims to avoid overwhelming consumers.

## Chapters

- [0:05](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-15-consumer-profile-midwest-millennial-mom-leaning-into-sustainable-foods#t=5) Introduction: Emily, the Midwest Millennial Mom
- [1:53](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-15-consumer-profile-midwest-millennial-mom-leaning-into-sustainable-foods#t=113) Family Diet: Meat, Sustainability, and Plant-Based Snacks
- [4:21](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-15-consumer-profile-midwest-millennial-mom-leaning-into-sustainable-foods#t=261) The Dairy Elimination Journey and Husband's Adaptation
- [6:45](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-15-consumer-profile-midwest-millennial-mom-leaning-into-sustainable-foods#t=405) Managing a Toddler's Nutrition and Picky Eating
- [9:51](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-15-consumer-profile-midwest-millennial-mom-leaning-into-sustainable-foods#t=591) Personal Health: Paleo, Weight Gain, and Plant-Based vs. Vegan
- [13:32](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-15-consumer-profile-midwest-millennial-mom-leaning-into-sustainable-foods#t=812) Shopping Habits: Kroger, Aldi, and Big-Box Store Limitations
- [15:14](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-15-consumer-profile-midwest-millennial-mom-leaning-into-sustainable-foods#t=914) Brand Discovery: Friends, Social Media, and Subscription Boxes
- [17:12](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-15-consumer-profile-midwest-millennial-mom-leaning-into-sustainable-foods#t=1032) Sustainability as a Priority and Packaging Overload
- [19:24](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-03-15-consumer-profile-midwest-millennial-mom-leaning-into-sustainable-foods#t=1164) Reaching Consumers: Social Media Fatigue and Email Marketing

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

founders before launch

## Mentioned

- Kroger (company)
- Aldi (company)
- Sam's Club (company)
- Startup CPG (company)

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- [296 - From Wall Street to Food Street: Sid Banthiya's Transformative Journey into Consumer Brands](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-11-15-296-from-wall-street-to-food-street-sid-banthiyas-transformative-journey-into-co) (People of Packaging)

## Citing this page

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