# Meet Our New Host

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2021-01-25
- Length: 6m
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-01-25-meet-our-new-host
- Listen: https://share.transistor.fm/s/2eefec3f

## Summary

Jennifer Yepez-Blundell, an entrepreneur and founder of an inclusive marketing consultancy, introduces herself as the new host of The Startup CPG Podcast, succeeding Amanda Rodriguez. Yepez-Blundell explains that she discovered the show while researching ethical, purpose-driven consumer brands and immediately reached out to join the community. She highlights her focus on 'better-for-you' products, including gluten-free, vegan, and organic options, driven by her personal values as a mother of two. The episode serves as a transition of hosting duties, with Yepez-Blundell outlining her mission to showcase diverse thought and resources for emerging brands.

## Chapters

- [0:09](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-01-25-meet-our-new-host#t=9) Introduction: Amanda Rodriguez hands over hosting duties to Jennifer Yepez-Blundell
- [0:59](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-01-25-meet-our-new-host#t=59) Yepez-Blundell's background: Entrepreneur, marketing consultancy, and consumer research
- [2:49](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-01-25-meet-our-new-host#t=169) Product preferences: Gluten-free, vegan, organic, and family-friendly CPG categories
- [4:25](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-01-25-meet-our-new-host#t=265) Host vision: Showcasing challenger brands, innovation, and resources for emerging brands

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Startup CPG (company)
- Jennifer Yepez-Blundell (other)
- Amanda Rodriguez (other)

## Related episodes from other shows

- [019: Organic haircare products with Susana Stewart & Caroline Maina of Fro Butter](https://hardwarepodcasts.com/podcast/product-startup/2016-09-20-019-organic-haircare-products-with-susana-stewart-caroline-maina-of-fro-butter) (Product Startup)
- [The Pilot: Unveiling the Blueprint of "The Builder Circle"](https://hardwarepodcasts.com/podcast/the-builder-circle/2023-05-13-the-pilot-unveiling-the-blueprint-of-the-builder-circle) (The Builder Circle)
- [Live Episode! Wellness Coach and Podcaster: Jay Shetty](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-04-29-live-episode-wellness-coach-and-podcaster-jay-shetty) (How I Built This)
- [HIBT Lab! Against All Grain: Danielle Walker](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-10-06-hibt-lab-against-all-grain-danielle-walker) (How I Built This)
- [Live Episode! Glossier: Emily Weiss](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-11-26-live-episode-glossier-emily-weiss) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-01-25-meet-our-new-host. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Startup CPG Podcast.