# Ep. 9: E-Commerce Strategies from Amazon to Shopify with Rachel Barge of Leap Grow and Kate Lin of Right Side Up

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2020-08-29
- Length: 43m
- Episode: 9
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-29-ep-9-e-commerce-strategies-from-amazon-to-shopify-with-rachel-barge-of-leap-grow
- Listen: https://share.transistor.fm/s/7d9146ae

## Summary

Rachel Barge of Leap Grow and Kate Lin of Right Side Up discuss e-commerce strategies for CPG brands, contrasting direct-to-consumer (DTC) websites with third-party marketplaces like Amazon and Walmart.com. They emphasize the importance of financial modeling, specifically calculating customer acquisition costs and lifetime value, to ensure profitability when selling online. The guests advise on optimizing product listings, using long-tail keywords, and leveraging subscription models to improve retention and average order value.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-29-ep-9-e-commerce-strategies-from-amazon-to-shopify-with-rachel-barge-of-leap-grow#t=7) Introduction: E-commerce Strategies and Guest Bios
- [2:03](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-29-ep-9-e-commerce-strategies-from-amazon-to-shopify-with-rachel-barge-of-leap-grow#t=123) The Shift to DTC During COVID and Financial Modeling
- [6:38](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-29-ep-9-e-commerce-strategies-from-amazon-to-shopify-with-rachel-barge-of-leap-grow#t=398) DTC vs. Third-Party Marketplaces: Data and Traffic
- [12:08](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-29-ep-9-e-commerce-strategies-from-amazon-to-shopify-with-rachel-barge-of-leap-grow#t=728) Driving Traffic: Organic vs. Paid Channels and CAC
- [16:23](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-29-ep-9-e-commerce-strategies-from-amazon-to-shopify-with-rachel-barge-of-leap-grow#t=983) Amazon Strategies: Vendor vs. Seller Central and Subscriptions
- [20:31](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-29-ep-9-e-commerce-strategies-from-amazon-to-shopify-with-rachel-barge-of-leap-grow#t=1231) Walmart.com, Thrive Market, and Boxed Alternatives
- [25:35](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-29-ep-9-e-commerce-strategies-from-amazon-to-shopify-with-rachel-barge-of-leap-grow#t=1535) Optimizing the First-Time Buyer Experience on DTC Sites
- [32:38](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-29-ep-9-e-commerce-strategies-from-amazon-to-shopify-with-rachel-barge-of-leap-grow#t=1958) Amazon SEO, Keywords, and Review Generation
- [40:25](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-29-ep-9-e-commerce-strategies-from-amazon-to-shopify-with-rachel-barge-of-leap-grow#t=2425) Conclusion and Contact Information

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Leap Grow (company)
- Right Side Up (company)
- Amazon (company)
- Walmart.com (company)
- Thrive Market (company)
- Boxed (company)
- Helium 10 (tool)
- Shopify (tool)
- Seller Central (other)
- Vendor Central (other)

## Related episodes from other shows

- [195: Ensuring Profitability on Shopify and Amazon](https://hardwarepodcasts.com/podcast/product-startup/2023-09-28-195-ensuring-profitability-on-shopify-and-amazon) (Product Startup)
- [022: Ecommerce Strategy & Customer Persuasion, Chloë Thomas of eCommerce MasterPlan](https://hardwarepodcasts.com/podcast/product-startup/2016-10-11-022-ecommerce-strategy-customer-persuasion-chloe-thomas-of-ecommerce-masterplan) (Product Startup)
- [Advice Line: Reaching New Customers](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-03-advice-line-reaching-new-customers) (How I Built This)
- [078: Selling Products Direct to End-Users via Shopify](https://hardwarepodcasts.com/podcast/product-startup/2021-06-02-078-selling-products-direct-to-end-users-via-shopify) (Product Startup)
- [Leveraging Ecommerce for Manufacturing’s Digital Immigrants w/ Curt Anderson](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-05-leveraging-ecommerce-for-manufacturings-digital-immigrants-w-curt-anderson) (The Manufacturing Executive)

## Citing this page

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