# Ep. 5: Flavor Unites with Clara Paye of UNiTE Foods

- Show: [The Startup CPG Podcast](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast)
- Published: 2020-06-07
- Length: 23m
- Episode: 5
- Page: https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-06-07-ep-5-flavor-unites-with-clara-paye-of-unite-foods
- Listen: https://share.transistor.fm/s/46d863ab

## Summary

Clara Paye, founder of UNiTE Foods, explains how she developed globally inspired, gluten-free protein bars like Churro and Mexican Hot Chocolate to address the lack of cultural diversity in the snack aisle. As a solo founder, she leveraged freelance partners and food scientists to formulate bars with functional ingredients like hemp seeds and chicory fiber, targeting specific macros while maintaining nostalgic, complex flavor profiles. The company, currently in the early stage of launch, sells directly to consumers online and via Amazon, with plans to expand into retail while crowdsourcing future flavors and charitable giving from its community.

## Chapters

- [0:03](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-06-07-ep-5-flavor-unites-with-clara-paye-of-unite-foods#t=3) Introduction: Clara Paye and UNiTE Foods Mission
- [2:24](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-06-07-ep-5-flavor-unites-with-clara-paye-of-unite-foods#t=144) Inspiration: Cultural Diversity and Flavor Gaps in Protein Bars
- [4:13](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-06-07-ep-5-flavor-unites-with-clara-paye-of-unite-foods#t=253) Product Development: Ethnic Markets, Ice Cream Shops, and Kitchen Prototyping
- [8:55](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-06-07-ep-5-flavor-unites-with-clara-paye-of-unite-foods#t=535) Ingredients: Hemp Seeds, Chicory Fiber, and Functional Nutrition
- [11:25](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-06-07-ep-5-flavor-unites-with-clara-paye-of-unite-foods#t=685) Founder Background: From Tiny Crowns Swimwear to UNiTE Foods
- [13:40](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-06-07-ep-5-flavor-unites-with-clara-paye-of-unite-foods#t=820) Operations: Solo Founder Model and Freelance Team Structure
- [16:24](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-06-07-ep-5-flavor-unites-with-clara-paye-of-unite-foods#t=984) Future Flavors: Baklava, Halva, and Community Crowdsourcing

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- UNiTE Foods (company)
- Tiny Crowns (company)
- Shelf Studios (company)
- Churro Bar (product)
- Mexican Hot Chocolate Bar (product)
- PB&J Bar (product)
- Hemp Seeds (material)
- Chicory Fiber (material)

## Related episodes from other shows

- [350 - Beyond the Dieline - Dr Juan from PNuff Crunch joins Tom Seymour](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-05-27-350-beyond-the-dieline-dr-juan-from-pnuff-crunch-joins-tom-seymour) (People of Packaging)
- [Jovial Foods: Carla Bartolucci](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-06-07-jovial-foods-carla-bartolucci) (How I Built This)
- [nutpods: Madeline Haydon](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-05-13-nutpods-madeline-haydon) (How I Built This)
- [Advice Line with Ben Goodwin of Olipop](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-09-03-advice-line-with-ben-goodwin-of-olipop) (How I Built This)
- [345 - Beyond the Dieline - The secret success behind Junebar! Tom Seymour and Keith McCullough](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-04-17-345-beyond-the-dieline-the-secret-success-behind-junebar-tom-seymour-and-keith-m) (People of Packaging)

## Citing this page

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