# How ODW Logistics is Innovating with Automation

- Show: [The Robot Report Podcast](https://hardwarepodcasts.com/podcast/the-robot-report-podcast)
- Published: 2025-10-31
- Length: 53m
- Page: https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2025-10-31-how-odw-logistics-is-innovating-with-automation
- Listen: https://soundcloud.com/robot-report-podcast/how-odw-logistics-is-innovating-with-automation

## Summary

Cody Upp of Zebra Robotics Automation and Brian Chereson of ODW Logistics discuss the deployment of Zebra's Symmetry Fulfillment Person-to-Goods AMR system at ODW's facility. The conversation highlights how decoupling robots from commercial carts improves utilization and reduces variable cost per unit, addressing ODW's need for flexible automation to handle e-commerce spikes. The hosts also analyze Tesla's Neo humanoid robot pre-orders, debating the gap between teleoperation and true autonomy in home environments.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2025-10-31-how-odw-logistics-is-innovating-with-automation#t=0) Introduction and RBR 50 Awards
- [5:04](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2025-10-31-how-odw-logistics-is-innovating-with-automation#t=304) Tesla Neo Humanoid Robot Pre-Orders and Autonomy Debate
- [26:29](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2025-10-31-how-odw-logistics-is-innovating-with-automation#t=1589) ODW Logistics Automation Strategy and Challenges
- [29:16](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2025-10-31-how-odw-logistics-is-innovating-with-automation#t=1756) Zebra Symmetry Solution: Decoupling Robots and Carts
- [34:14](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2025-10-31-how-odw-logistics-is-innovating-with-automation#t=2054) Wearable Technology and Operator Digitization
- [37:31](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2025-10-31-how-odw-logistics-is-innovating-with-automation#t=2251) 3PL Automation Economics and Future Flexibility

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

companies scaling up, large enterprises

## Mentioned

- Zebra Robotics Automation (company)
- ODW Logistics (company)
- Symmetry Fulfillment (product)
- Fetch Robotics (company)
- Tesla (company)
- Neo (product)
- Stretch Robotics (company)
- Agility Robotics (company)
- Figure (company)

## Related episodes from other shows

- [BONUS: Leaders in Robotics, AMRs, and Logistics, Pt. 2 of 2 (brought to you by A3)](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-11-26-bonus-leaders-in-robotics-amrs-and-logistics-pt-2-of-2-brought-to-you-by-a3) (Manufacturing Happy Hour)
- [All Things Autonomous Mobile Robots (AMRs) with Seegrid's Jeff Christensen](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-06-01-all-things-autonomous-mobile-robots-amrs-with-seegrids-jeff-christensen) (Manufacturing Happy Hour)
- [BONUS: The Future of Intralogistics featuring Siemens' Joel Thomas and Markus Thiel](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-08-04-bonus-the-future-of-intralogistics-featuring-siemens-joel-thomas-and-markus-thie) (Manufacturing Happy Hour)
- [176: Discussing Logistics, Automated Forklifts, and Craft Beer with Nick Malewicki, Big Joe Forklifts](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-12-176-discussing-logistics-automated-forklifts-and-craft-beer-with-nick-malewicki) (Manufacturing Happy Hour)
- [173: Leveraging Robotics in an Unstructured World with Dexterity's Michael Patrick Perry](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-20-173-leveraging-robotics-in-an-unstructured-world-with-dexteritys-michael-patrick) (Manufacturing Happy Hour)

## Citing this page

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