# Mark Messina on the future of warehouse automation

- Show: [The Robot Report Podcast](https://hardwarepodcasts.com/podcast/the-robot-report-podcast)
- Published: 2022-03-18
- Length: 55m
- Page: https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2022-03-18-mark-messina-on-the-future-of-warehouse-automation
- Listen: https://soundcloud.com/robot-report-podcast/mark-messina-on-the-future-of-warehouse-automation

## Summary

Mark Messina, CEO of the Americas for Addverb Technologies, discusses the company's expansion into North America and its strategy as a full-stack warehouse automation provider. The episode covers Addverb's integrated portfolio of AMRs, ASRS systems, and proprietary software, highlighting their competitive advantage in agility and simulation. The hosts also review recent industry news, including Zebra Technologies' acquisition of Matrox Imaging, Intel's unexpected release of the RealSense D405 camera, and Serve Robotics's funding.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2022-03-18-mark-messina-on-the-future-of-warehouse-automation#t=0) Introduction and Show Housekeeping
- [11:45](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2022-03-18-mark-messina-on-the-future-of-warehouse-automation#t=705) Industry News: Zebra, Intel, and Serve Robotics
- [24:03](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2022-03-18-mark-messina-on-the-future-of-warehouse-automation#t=1443) New AMR Launches: Techmetics and Robotnik
- [26:13](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2022-03-18-mark-messina-on-the-future-of-warehouse-automation#t=1573) Disinfection Robots: Build With Robots and Houston Airports
- [33:35](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2022-03-18-mark-messina-on-the-future-of-warehouse-automation#t=2015) Interview: Addverb's Full-Stack Strategy and Portfolio
- [47:09](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2022-03-18-mark-messina-on-the-future-of-warehouse-automation#t=2829) Addverb's North American Expansion and Modex

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [Growth, exits & acquisitions](https://hardwarepodcasts.com/topic/growth-exits-and-acquisitions)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

companies scaling up

## Mentioned

- Addverb Technologies (company)
- Matrox Imaging (company)
- Zebra Technologies (company)
- Intel RealSense (product)
- D405 (product)
- Serve Robotics (company)
- Techmetics (company)
- TRV AMR (product)
- Robotnik (company)
- Robout (product)
- Build With Robots (company)
- BreezyOne (product)
- Houston Airports (company)
- Geek Plus (company)
- Fetch Robotics (company)
- Adaptive Vision (company)
- NVIDIA (company)
- Starship (company)
- Blue Ocean (company)
- Reliance Industries (company)

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- [BONUS: The Future of Intralogistics featuring Siemens' Joel Thomas and Markus Thiel](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-08-04-bonus-the-future-of-intralogistics-featuring-siemens-joel-thomas-and-markus-thie) (Manufacturing Happy Hour)
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- [BONUS: Leaders in Robotics, AMRs, and Logistics, Pt. 1 of 2 (brought to you by A3)](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-11-23-bonus-leaders-in-robotics-amrs-and-logistics-pt-1-of-2-brought-to-you-by-a3) (Manufacturing Happy Hour)

## Citing this page

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