# Juan Aparicio, Enrico Krog Iversen on improving robotics ease of use

- Show: [The Robot Report Podcast](https://hardwarepodcasts.com/podcast/the-robot-report-podcast)
- Published: 2021-03-05
- Length: 1h 24m
- Page: https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-03-05-juan-aparicio-enrico-krog-iversen-on-improving-robotics-ease-of-use
- Listen: https://soundcloud.com/robot-report-podcast/juan-aparicio-enrico-krog-iversen-on-improving-robotics-ease-of-use

## Summary

Enrico Krog Iversen, CEO of OnRobot, and Juan Aparicio, VP of Product at Ready Robotics, discuss the critical need for ease of use in robotics to democratize automation. Iversen explains OnRobot's strategy of using acquisitions to build a comprehensive end-of-arm tooling portfolio and the shift toward automatic application programming. Aparicio details Ready Robotics' Forge OS, a universal operating system designed to simplify robot programming across different brands and enable a cross-brand app ecosystem.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-03-05-juan-aparicio-enrico-krog-iversen-on-improving-robotics-ease-of-use#t=0) Introduction and OnRobot's Market Strategy
- [14:38](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-03-05-juan-aparicio-enrico-krog-iversen-on-improving-robotics-ease-of-use#t=878) OnRobot's Acquisition Strategy and Product Development
- [21:17](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-03-05-juan-aparicio-enrico-krog-iversen-on-improving-robotics-ease-of-use#t=1277) Innovations in End-of-Arm Tooling: Gecko and Electric Grippers
- [39:08](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-03-05-juan-aparicio-enrico-krog-iversen-on-improving-robotics-ease-of-use#t=2348) Ready Robotics and the Forge OS Platform
- [47:06](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-03-05-juan-aparicio-enrico-krog-iversen-on-improving-robotics-ease-of-use#t=2826) The Case for No-Code Programming and Cross-Brand Ecosystems
- [1:12:23](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-03-05-juan-aparicio-enrico-krog-iversen-on-improving-robotics-ease-of-use#t=4343) Future of Robotics: Democratization and Service Applications

## Topics

- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Sensors & measurement in products](https://hardwarepodcasts.com/topic/sensors)

## Most relevant to

companies scaling up, early-stage companies

## Mentioned

- OnRobot (company)
- Ready Robotics (company)
- Universal Robots (company)
- Siemens (company)
- Purple Robotics (company)
- Blue Workforce (company)
- Soft Robotics (company)
- Forge OS (product)
- E-Cammy (company)
- Zipline (company)
- Skydio (company)
- Aurora (company)
- Accenture (company)
- Toro (company)
- Left-Hand Robotics (company)
- DJI (company)
- Intel RealSense (product)
- ABB (company)
- KUKA (company)
- Rethink Robotics (company)

## Related episodes from other shows

- [Ep. 47 | Universal Robots CEO Kim Povlsen on Collaborative Robots for the 98%](https://hardwarepodcasts.com/podcast/moores-lobby/2022-06-07-ep-47-universal-robots-ceo-kim-povlsen-on-collaborative-robots-for-the-98) (Moore's Lobby)
- [New Business Models and User Experiences in Robotics: Highlights from Automate LIVE in Detroit, MI](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-05-16-new-business-models-and-user-experiences-in-robotics-highlights-from-automate-li) (Manufacturing Happy Hour)
- [243: Inside Automate 2025: Robotics, Automation Trends, and Expert Insights from Automate LIVE](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-07-01-243-inside-automate-2025-robotics-automation-trends-and-expert-insights-from-aut) (Manufacturing Happy Hour)
- [Leadership Perspectives on Robotics, Highlights from Automate LIVE in Detroit, MI](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-05-09-leadership-perspectives-on-robotics-highlights-from-automate-live-in-detroit-mi) (Manufacturing Happy Hour)
- [Episode 123: Standardising robot programming - Nick Thompson](https://hardwarepodcasts.com/podcast/robot-talk/2025-05-30-episode-123-standardising-robot-programming-nick-thompson) (Robot Talk)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-03-05-juan-aparicio-enrico-krog-iversen-on-improving-robotics-ease-of-use. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Robot Report Podcast.