# Jeff Burnstein on robot sales growth; Softbank’s evolving robotics play

- Show: [The Robot Report Podcast](https://hardwarepodcasts.com/podcast/the-robot-report-podcast)
- Published: 2021-01-28
- Length: 57m
- Page: https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-01-28-jeff-burnstein-on-robot-sales-growth-softbanks-evolving-robotics-play
- Listen: https://soundcloud.com/robot-report-podcast/jeff-burnstein-on-robot-sales-growth-softbanks-evolving-robotics-play

## Summary

Jeff Burnstein, president of the Association for Advancing Automation (A3), explains that non-automotive robot orders surpassed automotive orders in North America for the first time in 2020, driven by pandemic-induced demand for automation and reshoring. The episode then features Canvas co-founders Maria Talaria and Henrik Bettenson, who discuss their startup's drywall finishing robot, a system designed to assist skilled workers rather than replace them, and their strategy of operating as a tech-enabled subcontractor. The host also recaps industry news, including SoftBank's confusing robotics strategy via a joint venture with Iris Oyama, AutoX's launch of a fully driverless robotaxi in China, and Amazon's new robotics upskilling program.

## Chapters

- [0:07](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-01-28-jeff-burnstein-on-robot-sales-growth-softbanks-evolving-robotics-play#t=7) Introduction and A3 Robot Sales Data
- [2:03](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-01-28-jeff-burnstein-on-robot-sales-growth-softbanks-evolving-robotics-play#t=123) Jeff Burnstein on Non-Automotive Growth and Reshoring
- [15:44](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-01-28-jeff-burnstein-on-robot-sales-growth-softbanks-evolving-robotics-play#t=944) Industry News: AutoX, SoftBank, and Amazon
- [25:06](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-01-28-jeff-burnstein-on-robot-sales-growth-softbanks-evolving-robotics-play#t=1506) Canvas Co-Founders on Drywall Finishing Robot
- [37:26](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2021-01-28-jeff-burnstein-on-robot-sales-growth-softbanks-evolving-robotics-play#t=2246) Canvas Technology, Training, and Business Model

## Topics

- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

early-stage companies, large enterprises

## Mentioned

- A3 (company)
- Canvas (company)
- SoftBank (company)
- AutoX (company)
- Amazon (company)
- Iris Oyama (company)
- Boston Dynamics (company)
- Okibo (company)
- Whiz (product)
- Pepper (product)
- Survey (product)

## Related episodes from other shows

- [Perspectives on Automation, AI, & the Future w/ Andy Lonsberry](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-06-08-perspectives-on-automation-ai-the-future-w-andy-lonsberry) (The Manufacturing Executive)
- [172: How To Stay Focused on Your Mission and Deliver Robotic Solutions at Scale with Rapid Robotics CEO & Co-Founder Jordan Kretchmer](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-02-13-172-how-to-stay-focused-on-your-mission-and-deliver-robotic-solutions-at-scale-w) (Manufacturing Happy Hour)
- [From Sports Writing to the Association for Advancing Automation with A3 President Jeff Burnstein](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-10-05-from-sports-writing-to-the-association-for-advancing-automation-with-a3-presiden) (Manufacturing Happy Hour)
- [BONUS: Hear what Investors, Educators, and High Growth Companies have to say about the future of Robotics, Automation, and AI, Pt. 1 of 2 (brought to you by Cascadia Capital)](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-24-bonus-hear-what-investors-educators-and-high-growth-companies-have-to-say-about) (Manufacturing Happy Hour)
- [Cobots, Hollywood, and New Applications for Robotics with FANUC America's Jerry Perez](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-06-14-cobots-hollywood-and-new-applications-for-robotics-with-fanuc-americas-jerry-per) (Manufacturing Happy Hour)

## Citing this page

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