# Luca's interviews and trip report from Embedded World 2024

- Show: [The Pragmatic Embedded Podcast](https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast)
- Published: 2024-08-21
- Length: 38m
- Page: https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast/2024-08-21-lucas-interviews-and-trip-report-from-embedded-world-2024
- Listen: https://agileembeddedpodcast.com/episodes/interviews-agile-world-2024-3OQZlUGf

## Summary

Luca and Jeff discuss Luca’s trip to Embedded World 2024, highlighting impromptu interviews with Luka Mustafa, CEO of IRNAS, and Francois Baldassari, CEO of Memfault. They observe that while AI was less dominant than expected, Rust and security were major themes, with Memfault’s platform gaining traction among semiconductor vendors like Nordic and NXP. The conversation also covers Bosch’s successful agile transformation and the industry’s slow but steady shift toward treating software quality as the core of product value.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast/2024-08-21-lucas-interviews-and-trip-report-from-embedded-world-2024#t=0) Introduction: Luca's Embedded World 2024 Trip Report
- [1:18](https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast/2024-08-21-lucas-interviews-and-trip-report-from-embedded-world-2024#t=78) Interviews with Luka Mustafa of IRNAS and Francois Baldassari of Memfault
- [4:14](https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast/2024-08-21-lucas-interviews-and-trip-report-from-embedded-world-2024#t=254) Industry Trends: Rust Adoption, AI Fatigue, and Economic Hesitancy
- [15:37](https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast/2024-08-21-lucas-interviews-and-trip-report-from-embedded-world-2024#t=937) Bosch’s Agile Transformation and Industry Maturity
- [23:26](https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast/2024-08-21-lucas-interviews-and-trip-report-from-embedded-world-2024#t=1406) IRNAS on Connected Device Development and Quick Iteration
- [30:39](https://hardwarepodcasts.com/podcast/the-pragmatic-embedded-podcast/2024-08-21-lucas-interviews-and-trip-report-from-embedded-world-2024#t=1839) Memfault on Software Quality, Security, and Semiconductor Partnerships

## Topics

- [Embedded firmware](https://hardwarepodcasts.com/topic/embedded-firmware)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)

## Most relevant to

early-stage companies, companies scaling up, large enterprises

## Mentioned

- IRNAS (company)
- Memfault (company)
- Bosch (company)
- Nordic (company)
- NXP (company)
- Texas Instruments (company)
- Silicon Labs (company)
- Rust (other)
- AI (other)

## Related episodes from other shows

- [Interviews from Embedded World 2024!](https://hardwarepodcasts.com/podcast/the-electromaker-show/2024-04-17-interviews-from-embedded-world-2024) (The Electromaker Show)
- [Silicon Valley IoT Innovations: Insights from IoT Tech Expo 2024](https://hardwarepodcasts.com/podcast/over-the-air/2024-06-19-silicon-valley-iot-innovations-insights-from-iot-tech-expo-2024) (Over the Air)
- [An Interview with Jack Ganssle (2nd)](https://hardwarepodcasts.com/podcast/the-amp-hour/2020-04-20-an-interview-with-jack-ganssle-2nd) (The Amp Hour)
- [400: A Really Long Time](https://hardwarepodcasts.com/podcast/embedded-fm/2022-01-28-400-a-really-long-time) (Embedded.fm)
- [Embedded Systems and IoT Connectivity: Lessons from Automate 2024](https://hardwarepodcasts.com/podcast/over-the-air/2024-05-22-embedded-systems-and-iot-connectivity-lessons-from-automate-2024) (Over the Air)

## Citing this page

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