The Journey from Idea to Success with Mike Morena of AdhereTech
Mike Morena, co-founder of AdhereTech, explains how his team built a smart pill bottle to improve medication adherence for patients on specialty drugs. The device uses cellular connectivity (LTE-M) and sensors to track doses, sending data to a backend platform that triggers interventions like text reminders. Morena details the transition from a rough 3D-printed prototype to a mass-manufactured product, highlighting the challenges of antenna design when migrating from 3G to LTE. The company’s business model relies on recurring revenue from pharmaceutical companies for the service, rather than one-time hardware sales, which facilitated fundraising and scaling.