# 185. BMW Makes Cars Faster With Augmented Reality

- Show: [The Next Byte Podcast](https://hardwarepodcasts.com/podcast/the-next-byte-podcast)
- Published: 2024-07-30
- Length: 22m
- Page: https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2024-07-30-185-bmw-makes-cars-faster-with-augmented-reality
- Listen: https://the-next-byte-wevolver.simplecast.com/episodes/185-bmw-makes-cars-faster-with-augmented-reality-BzuaigZh

## Summary

Speakers Daniel and Forbode discuss how BMW utilizes Microsoft HoloLens and HoloSpace software to accelerate concept car validation by up to a year, reducing the need for physical prototypes. They highlight the cloud-based rendering architecture that offloads computation, allowing lightweight headsets to display full-scale 3D CAD models in real-world spaces for immediate stakeholder feedback. The episode also covers secondary applications in assembly line training and service technician education, noting potential friction points like gesture-only controls and network latency.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2024-07-30-185-bmw-makes-cars-faster-with-augmented-reality#t=0) Introduction: BMW and Augmented Reality
- [1:40](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2024-07-30-185-bmw-makes-cars-faster-with-augmented-reality#t=100) Sponsor Read: Mouser Electronics and Human Machine Interfaces
- [4:37](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2024-07-30-185-bmw-makes-cars-faster-with-augmented-reality#t=277) BMW's Use of Microsoft HoloLens and HoloSpace
- [8:34](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2024-07-30-185-bmw-makes-cars-faster-with-augmented-reality#t=514) Cloud-Based Rendering and Computational Offloading
- [12:34](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2024-07-30-185-bmw-makes-cars-faster-with-augmented-reality#t=754) Cross-Functional Collaboration and Rapid Iteration
- [15:39](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2024-07-30-185-bmw-makes-cars-faster-with-augmented-reality#t=939) Pain Points: Gesture Controls and Network Latency
- [17:04](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2024-07-30-185-bmw-makes-cars-faster-with-augmented-reality#t=1024) Competitive Pressure and Development Cycle Reduction
- [19:48](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2024-07-30-185-bmw-makes-cars-faster-with-augmented-reality#t=1188) Applications in Assembly and Service Training

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Microcontrollers & dev platforms](https://hardwarepodcasts.com/topic/microcontrollers-and-platforms)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)

## Most relevant to

large enterprises

## Mentioned

- BMW (company)
- Mouser Electronics (company)
- Microsoft HoloLens (product)
- HoloSpace (product)
- Apple Vision Pro (product)
- Neuralink (company)
- ETH Zurich (company)
- Wevolver (company)

## Related episodes from other shows

- [173: Augmented Reality Technology in Hardware Startups](https://hardwarepodcasts.com/podcast/product-startup/2023-04-27-173-augmented-reality-technology-in-hardware-startups) (Product Startup)
- [Bigger Than Smartphones](https://hardwarepodcasts.com/podcast/ee-times-current/2021-09-03-bigger-than-smartphones) (EE Times Current)
- [Augmented Reality on the Manufacturing Shop Floor w/ Devin Bhushan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-17-augmented-reality-on-the-manufacturing-shop-floor-w-devin-bhushan) (The Manufacturing Executive)
- [How Extended Reality Can Revolutionize Operator Training and Equipment Service w/ Gilad Tzori](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-11-18-how-extended-reality-can-revolutionize-operator-training-and-equipment-service-w) (The Manufacturing Executive)
- [182: Consumer Product Hardware Trends in Mid 2023](https://hardwarepodcasts.com/podcast/product-startup/2023-06-30-182-consumer-product-hardware-trends-in-mid-2023) (Product Startup)

## Citing this page

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