Keeping Microplastics Out of Nature: A Discussion with Adam Root, Founder of Matter.
Adam Root, Founder of Matter, explains how his company captures microplastics from washing machines using a novel filtration technology called regenerative pressure convection. He details the transition from a consumer product, Gulp, to industrial applications, highlighting the technical challenge of filtering nanometer-scale particles without clogging. Root discusses the business model of recycling captured fibers into new materials and the urgent need for legislation and education to stop pollution at the source before it overwhelms ocean ecosystems.