# The Next Chapter of SEO: How Manufacturers Get Recommended by AI w/ Grace Wright

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2026-09-15
- Length: 40m
- Episode: 327
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-09-15-the-next-chapter-of-seo-how-manufacturers-get-recommended-by-ai-w-grace-wright
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-01a076d2-8b12-73eb-aa37-f81852f44328

## Summary

Grace Wright, VP of Innovation at Gorilla 76, explains how manufacturers can get recommended by AI tools like ChatGPT, Claude, and Gemini by optimizing for technical accessibility, comprehensive content, and external authority. She details a three-bucket audit framework—technical crawlability, content depth, and third-party trust signals—that determines whether a company appears in AI-generated vendor shortlists. Wright also describes a proprietary auditing system that tracks AI visibility across multiple models to identify content gaps and authority deficits for B2B manufacturers.

## Chapters

- [0:38](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-09-15-the-next-chapter-of-seo-how-manufacturers-get-recommended-by-ai-w-grace-wright#t=38) Introduction: Grace Wright and Gorilla 76
- [6:39](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-09-15-the-next-chapter-of-seo-how-manufacturers-get-recommended-by-ai-w-grace-wright#t=399) Defining AI Search Visibility: AEO, GEO, and LLMO
- [15:31](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-09-15-the-next-chapter-of-seo-how-manufacturers-get-recommended-by-ai-w-grace-wright#t=931) The Three Buckets: Technical, Content, and Authority
- [27:13](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-09-15-the-next-chapter-of-seo-how-manufacturers-get-recommended-by-ai-w-grace-wright#t=1633) How to Audit Your Own AI Visibility
- [29:39](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-09-15-the-next-chapter-of-seo-how-manufacturers-get-recommended-by-ai-w-grace-wright#t=1779) Gorilla 76's AI Search Visibility System
- [38:07](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-09-15-the-next-chapter-of-seo-how-manufacturers-get-recommended-by-ai-w-grace-wright#t=2287) Actionable Steps for Manufacturers

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Gorilla 76 (company)
- ChatGPT (other)
- Claude (other)
- Gemini (other)
- Perplexity (other)
- Google (other)
- Reddit (other)

## Related episodes from other shows

- [#197 - AI for CPG 101 with Chris Szigeti](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-05-21-197-ai-for-cpg-101-with-chris-szigeti) (The Startup CPG Podcast)
- [Context, Tools, and Trust:Missing Ingredients in Many AI Strategies, with Luminovo's Timon Ruban](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-30-context-tools-and-trust-missing-ingredients-in-many-ai-strategies-with-luminovos) (EMS@C-LEVEL)
- [359 - The most interesting way AI is disrupting packaging design with Andy Kurtts from Buttermilk Creative](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-09-21-359-the-most-interesting-way-ai-is-disrupting-packaging-design-with-andy-kurtts) (People of Packaging)
- [256: Timeless Industrial Marketing Strategies and New Ways Manufacturers Can Reach Their Ideal Customer featuring Wendy Covey of TREW Marketing and Joe Sullivan of Gorilla 76](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-10-07-256-timeless-industrial-marketing-strategies-and-new-ways-manufacturers-can-reac) (Manufacturing Happy Hour)
- [#183 - How AI is Helping CPG Brands with Lentiful and FocusFuel](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-02-18-183-how-ai-is-helping-cpg-brands-with-lentiful-and-focusfuel) (The Startup CPG Podcast)

## Citing this page

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