# When Your Shop Is No Longer Bound by Geography w/ Sanjeev Singh Sahni

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2026-08-18
- Length: 33m
- Episode: 323
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-08-18-when-your-shop-is-no-longer-bound-by-geography-w-sanjeev-singh-sahni
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-019fdd2f-1704-717e-b14e-fa8fc43a1632

## Summary

Sanjeev Singh Sahni, CEO of Xometry, explains how the company is using data and AI to digitize the custom manufacturing market, which currently has less than 1% online penetration compared to 80% for books. He details the inefficiency of manual RFQs and how Xometry’s platform integrates directly with design software like Siemens to provide instant pricing and supplier matching. Sahni highlights how this digital infrastructure dissolves the traditional 30-to-50-mile geographic radius for machine shops, allowing specialized facilities to take on diverse work such as aerospace and medical devices regardless of location. The conversation emphasizes Xometry's strategy of treating manufacturers as 'partners' rather than suppliers, providing them with tools like a mobile app and AI-driven job recommendations to focus on production rather than sales.

## Chapters

- [0:35](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-08-18-when-your-shop-is-no-longer-bound-by-geography-w-sanjeev-singh-sahni#t=35) Introduction: Sanjeev Singh Sahni and Xometry's Mission
- [5:52](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-08-18-when-your-shop-is-no-longer-bound-by-geography-w-sanjeev-singh-sahni#t=352) The Gap: Speed, Data, and Manual RFQ Inefficiencies
- [9:09](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-08-18-when-your-shop-is-no-longer-bound-by-geography-w-sanjeev-singh-sahni#t=549) Online Penetration: Custom Parts vs. Books and Electronics
- [11:52](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-08-18-when-your-shop-is-no-longer-bound-by-geography-w-sanjeev-singh-sahni#t=712) Breaking Geographic Boundaries and the 30-50 Mile Radius
- [14:43](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-08-18-when-your-shop-is-no-longer-bound-by-geography-w-sanjeev-singh-sahni#t=883) Mobile Apps, AI Pricing, and Partner-Centric Tools
- [23:52](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-08-18-when-your-shop-is-no-longer-bound-by-geography-w-sanjeev-singh-sahni#t=1432) Treating Manufacturers as Partners, Not Suppliers
- [29:19](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-08-18-when-your-shop-is-no-longer-bound-by-geography-w-sanjeev-singh-sahni#t=1759) Future Horizon: AI, Data Infrastructure, and Innovation

## Topics

- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- Xometry (company)
- Siemens (company)
- Wayfair (company)
- McKinsey (company)
- Citibank (company)
- IBM (company)
- Guerrilla 76 (company)
- Castlegate Forwarding (company)
- Disney Institute (company)
- IIT BHU (other)
- IIM Lucknow (other)
- Yale School of Management (other)
- Amazon (company)
- Instacart (company)
- Google (company)
- ChatGPT (product)
- Gemini (product)

## Related episodes from other shows

- [248. Xometry’s Oscar Lovera & How AI Is Rebuilding Manufacturing](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2026-07-14-248-xometrys-oscar-lovera-how-ai-is-rebuilding-manufacturing) (The Next Byte Podcast)
- [From Military Leadership to Revolutionizing Job Shop Manufacturing with Jason Ray](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-15-from-military-leadership-to-revolutionizing-job-shop-manufacturing-with-jason-ra) (Manufacturing Happy Hour)
- [S1E30 The Service & Hospitality Industry, HP 3D Printing, & Xometry | Greg Paulsen](https://hardwarepodcasts.com/podcast/being-an-engineer/2020-08-16-s1e30-the-service-hospitality-industry-hp-3d-printing-xometry-greg-paulsen) (Being an Engineer)
- [Using Business Process as a Differentiator with Paul Van Metre](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-12-29-using-business-process-as-a-differentiator-with-paul-van-metre) (Manufacturing Happy Hour)
- [The Amazon of Additive Manufacturing with Markus Seibold of MakerVerse](https://hardwarepodcasts.com/podcast/additive-snack/2024-10-22-the-amazon-of-additive-manufacturing-with-markus-seibold-of-makerverse) (Additive Snack)

## Citing this page

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