# The Hard Truths About Reshoring American Manufacturing w/ Eddy Azad

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2026-04-21
- Length: 32m
- Episode: 306
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-04-21-the-hard-truths-about-reshoring-american-manufacturing-w-eddy-azad
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-7274f51c-2e9d-49f9-b9da-1033c586cd1e

## Summary

Eddy Azad, CEO of Parsec Automation, discusses the strategic realities of reshoring manufacturing to the United States, arguing that it is a long-term, complex process rather than a simple cost-saving switch. He explains that reshoring makes the most sense for high-value, high-tech products like semiconductors and medical devices where supply chain resilience and innovation are critical, rather than for commoditized goods. Azad highlights that while automation and AI can mitigate higher US labor costs, they require robust data infrastructure and end-to-end integration to be effective. He also addresses the impact of AI on the workforce, noting a shift from manual execution to human-in-the-loop oversight and prompt engineering.

## Chapters

- [0:39](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-04-21-the-hard-truths-about-reshoring-american-manufacturing-w-eddy-azad#t=39) Introduction and Guest Background
- [5:21](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-04-21-the-hard-truths-about-reshoring-american-manufacturing-w-eddy-azad#t=321) The Hard Realities of Reshoring
- [8:06](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-04-21-the-hard-truths-about-reshoring-american-manufacturing-w-eddy-azad#t=486) When Reshoring Makes Sense
- [10:42](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-04-21-the-hard-truths-about-reshoring-american-manufacturing-w-eddy-azad#t=642) Competing on Cost and Value
- [14:27](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-04-21-the-hard-truths-about-reshoring-american-manufacturing-w-eddy-azad#t=867) The Role of Automation and AI
- [19:43](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-04-21-the-hard-truths-about-reshoring-american-manufacturing-w-eddy-azad#t=1183) AI's Impact on Labor and Jobs
- [23:50](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-04-21-the-hard-truths-about-reshoring-american-manufacturing-w-eddy-azad#t=1430) Timelines and Investment Realities
- [28:01](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-04-21-the-hard-truths-about-reshoring-american-manufacturing-w-eddy-azad#t=1681) Staying Competitive and Building Resilience

## Topics

- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

established companies

## Mentioned

- Parsec Automation (company)
- Gorilla 76 (company)
- Open AI (company)
- Codex (product)
- Anthropic (company)

## Related episodes from other shows

- [276: 2026 Automation Industry Outlook, Live from the A3 Business Forum](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-02-24-276-2026-automation-industry-outlook-live-from-the-a3-business-forum) (Manufacturing Happy Hour)
- [From Sports Writing to the Association for Advancing Automation with A3 President Jeff Burnstein](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-10-05-from-sports-writing-to-the-association-for-advancing-automation-with-a3-presiden) (Manufacturing Happy Hour)
- [How Reshoring, Sustainability, and Customer Success are Helping Manufacturers Win with Bright Machines' Sean Murray](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-03-07-how-reshoring-sustainability-and-customer-success-are-helping-manufacturers-win) (Manufacturing Happy Hour)
- [Navigating Industry Change with Out of the Box Manufacturing's Allison Budvarson](https://hardwarepodcasts.com/podcast/ems-c-level/2025-06-13-navigating-industry-change-with-out-of-the-box-manufacturings-allison-budvarson) (EMS@C-LEVEL)
- [295: Reindustrialization, AI Agents, and the Future of Manufacturing with First Resonance CEO Karan Talati](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-07-14-295-reindustrialization-ai-agents-and-the-future-of-manufacturing-with-first-res) (Manufacturing Happy Hour)

## Citing this page

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