# 5 Strategic Manufacturing Marketing Plays for 2026 w/ Peyton Warren

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2025-12-23
- Length: 44m
- Episode: 289
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-12-23-5-strategic-manufacturing-marketing-plays-for-2026-w-peyton-warren
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-5959f7c1-3aa4-4188-8772-0afc5fbb3c7d

## Summary

Peyton Warren, Marketing Director at Gorilla 76, outlines five strategic marketing plays for B2B manufacturers in 2026, emphasizing that success requires moving beyond passive trade show attendance to proactive relationship building. The discussion covers leveraging in-person events, building owned communities like the Industrial Marketing Collective, and using AI tools such as Cast Magic and Opus Clip to streamline content repurposing. Warren stresses the importance of clear success metrics, citing a client example of repositioning from component supplier to system provider, and highlights the critical need for proper marketing infrastructure and CRM integration to measure impact.

## Chapters

- [0:34](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-12-23-5-strategic-manufacturing-marketing-plays-for-2026-w-peyton-warren#t=34) Introduction: Peyton Warren and Gorilla 76 Overview
- [5:55](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-12-23-5-strategic-manufacturing-marketing-plays-for-2026-w-peyton-warren#t=355) Play 1: Enhancing Events and In-Person Opportunities
- [12:57](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-12-23-5-strategic-manufacturing-marketing-plays-for-2026-w-peyton-warren#t=777) Play 2: Building Owned Audiences Through Community Development
- [21:04](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-12-23-5-strategic-manufacturing-marketing-plays-for-2026-w-peyton-warren#t=1264) Play 3: Distribution, Reach, and Paid vs. Organic Strategy
- [31:00](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-12-23-5-strategic-manufacturing-marketing-plays-for-2026-w-peyton-warren#t=1860) Play 4: Streamlined Content Creation and AI Efficiency
- [37:35](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-12-23-5-strategic-manufacturing-marketing-plays-for-2026-w-peyton-warren#t=2255) Play 5: Defining Clear Success Metrics and Vision

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

early-stage companies

## Mentioned

- Gorilla 76 (company)
- Cast Magic (tool)
- Opus Clip (tool)
- Descript (tool)
- ChatGPT (tool)
- Weld.com (product)
- Lennon Labs (company)
- Industrial Marketing Collective (other)

## Related episodes from other shows

- [Marketing That’s Seen, Heard, and Felt | Sales & Marketing Game Changers Mini-Series | Ep. 1 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)
- [175: The Evolution of Industrial Marketing, Live from the 2024 Industrial Marketing Summit](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin) (Manufacturing Happy Hour)
- [228: Industrial Marketing from SMBs to the Enterprise, Live from the 2025 Industrial Marketing Summit in Austin, TX](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri) (Manufacturing Happy Hour)
- [Building an Industrial Marketing Roadmap with Joe Sullivan](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-08-25-building-an-industrial-marketing-roadmap-with-joe-sullivan) (Manufacturing Happy Hour)
- [256: Timeless Industrial Marketing Strategies and New Ways Manufacturers Can Reach Their Ideal Customer featuring Wendy Covey of TREW Marketing and Joe Sullivan of Gorilla 76](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-10-07-256-timeless-industrial-marketing-strategies-and-new-ways-manufacturers-can-reac) (Manufacturing Happy Hour)

## Citing this page

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