# The Future of Financing CapEx Equipment w/ Le'ora Lichtenstein

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2024-12-24
- Length: 33m
- Episode: 237
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-24-the-future-of-financing-capex-equipment-w-leora-lichtenstein
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-c9bdefc9-a0d0-4fb0-ae7d-b31ec7fad1fb

## Summary

Le'ora Lichtenstein, co-founder and CEO of Corbel, explains how her company provides CPQ software with embedded financing to help equipment manufacturers streamline sales and offer monthly payments. She details the friction in traditional CapEx financing, where lack of visibility and control over third-party lenders impedes sales cycles, and describes how Corbel allows sales teams to lead with monthly payments and ROI rather than sticker shock. Lichtenstein also discusses the shift in buyer behavior among younger, digital-native B2B purchasers who prefer self-service digital exploration before engaging with human sales reps, predicting a future of hyper-personalized, data-driven, and omni-channel equipment sales.

## Chapters

- [0:38](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-24-the-future-of-financing-capex-equipment-w-leora-lichtenstein#t=38) Introduction and Guest Background
- [4:25](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-24-the-future-of-financing-capex-equipment-w-leora-lichtenstein#t=265) The Origin of Corbel and Equipment Finance Pain Points
- [9:25](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-24-the-future-of-financing-capex-equipment-w-leora-lichtenstein#t=565) Challenges for Buyers and Sellers in CapEx Financing
- [12:52](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-24-the-future-of-financing-capex-equipment-w-leora-lichtenstein#t=772) Corbel's CPQ Solution and Leading with Monthly Payments
- [17:32](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-24-the-future-of-financing-capex-equipment-w-leora-lichtenstein#t=1052) Changing Buyer Behavior and the Hybrid Sales Motion
- [26:48](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-24-the-future-of-financing-capex-equipment-w-leora-lichtenstein#t=1608) The Future of Equipment Sales: Data and Personalization

## Topics

- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Corbel (company)
- Gorilla 76 (company)
- Industrial Marketing Summit (other)
- MT Forecast (other)
- FabTec (other)

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- [Relayr's Guneet Bedi | Creating Sustainable Business Models with IIoT](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-05-22-relayrs-guneet-bedi-creating-sustainable-business-models-with-iiot) (IoT For All Podcast)
- [From Quotes To Confidence: How Luminovo Is Rewiring EMS Collaboration, Founder Sebastian Schaal](https://hardwarepodcasts.com/podcast/ems-c-level/2026-03-31-from-quotes-to-confidence-how-luminovo-is-rewiring-ems-collaboration-founder-seb) (EMS@C-LEVEL)
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- [257: Thinking Differently About Access to Capital in Manufacturing featuring CLA (CliftonLarsonAllen)](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-10-14-257-thinking-differently-about-access-to-capital-in-manufacturing-featuring-cla) (Manufacturing Happy Hour)

## Citing this page

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