# How B2B Manufacturers Can Win Organically on LinkedIn w/ Jake Hall

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2024-12-10
- Length: 42m
- Episode: 235
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-10-how-b2b-manufacturers-can-win-organically-on-linkedin-w-jake-hall
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-a6dc8387-16d4-4025-b053-1b5289b45193

## Summary

Jake Hall, known as The Manufacturing Millennial, explains how B2B manufacturers can leverage LinkedIn for organic growth by shifting from traditional sales catalogs to accessible, personable content. He argues that companies should showcase their culture and employees rather than just products, using low-budget tactics like cell phone videos to build brand awareness and attract younger demographics. Hall provides specific tactical advice on structuring LinkedIn posts, including using strong hooks, tagging partners, and avoiding external links to maximize platform algorithm reach.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-10-how-b2b-manufacturers-can-win-organically-on-linkedin-w-jake-hall#t=4) Introduction: Jake Hall and The Manufacturing Millennial
- [4:54](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-10-how-b2b-manufacturers-can-win-organically-on-linkedin-w-jake-hall#t=294) Jake Hall's Journey from Shop Floor to Social Media Advocate
- [7:56](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-10-how-b2b-manufacturers-can-win-organically-on-linkedin-w-jake-hall#t=476) The Shift in B2B Buying Behavior and the Value of LinkedIn
- [12:43](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-10-how-b2b-manufacturers-can-win-organically-on-linkedin-w-jake-hall#t=763) Building Personal Brands and Overcoming Employee Privacy Concerns
- [20:47](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-10-how-b2b-manufacturers-can-win-organically-on-linkedin-w-jake-hall#t=1247) Tactical Guide to Structuring High-Performing LinkedIn Posts
- [34:54](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-10-how-b2b-manufacturers-can-win-organically-on-linkedin-w-jake-hall#t=2094) Content Strategy: Trade Shows, Employee Advocacy, and Gen Z Engagement

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

companies scaling up

## Mentioned

- Jake Hall (other)
- Guerrilla 76 (company)
- Industrial Marketing Summit (other)
- Grand Valley State University (other)
- Pac-Expo (other)
- Synagon (company)
- HubSpot (tool)

## Related episodes from other shows

- [Attracting the Next Generation of Manufacturing Talent with "The Manufacturing Millennial" Jake Hall](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi) (Manufacturing Happy Hour)
- [BONUS: 4 LinkedIn Tips for Manufacturers](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-04-20-bonus-4-linkedin-tips-for-manufacturers) (Manufacturing Happy Hour)
- [Marketing That’s Seen, Heard, and Felt | Sales & Marketing Game Changers Mini-Series | Ep. 1 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)
- [How to Engage the Modern Customer Using Social Media](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-12-23-how-to-engage-the-modern-customer-using-social-media) (Manufacturing Happy Hour)
- [Building an Industrial Marketing Roadmap with Joe Sullivan](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-08-25-building-an-industrial-marketing-roadmap-with-joe-sullivan) (Manufacturing Happy Hour)

## Citing this page

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