# Introducing the 2025 Industrial Marketing Summit w/ Wendy Covey

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2024-11-12
- Length: 28m
- Episode: 231
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-11-12-introducing-the-2025-industrial-marketing-summit-w-wendy-covey
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-a687f9ab-d6ca-4718-b85e-6b5841f2dd5f

## Summary

Wendy Covey, CEO and co-founder of TREW Marketing, and Joe Sullivan, co-founder of Gorilla 76, discuss the 2025 Industrial Marketing Summit, a niche event for B2B manufacturing marketers held in Austin, Texas. They detail the summit's expanded format, featuring workshops on marketing roadmaps and personal branding, alongside keynotes on AI and panels on recruiting Gen Z. The conversation highlights the event's role in building community for isolated industrial marketers and addresses specific challenges like privacy-focused performance marketing and the labor shortage in manufacturing.

## Chapters

- [0:38](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-11-12-introducing-the-2025-industrial-marketing-summit-w-wendy-covey#t=38) Introduction to the Industrial Marketing Summit
- [2:14](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-11-12-introducing-the-2025-industrial-marketing-summit-w-wendy-covey#t=134) Summit Format and Sponsors
- [8:28](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-11-12-introducing-the-2025-industrial-marketing-summit-w-wendy-covey#t=508) Wednesday Workshops: Roadmaps and Personal Branding
- [13:18](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-11-12-introducing-the-2025-industrial-marketing-summit-w-wendy-covey#t=798) Keynote on AI and Recruiting Gen Z Panel
- [19:28](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-11-12-introducing-the-2025-industrial-marketing-summit-w-wendy-covey#t=1168) Thursday Sessions: Website Planning and Privacy
- [25:15](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-11-12-introducing-the-2025-industrial-marketing-summit-w-wendy-covey#t=1515) Venue, Networking and Registration

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

established companies

## Mentioned

- TREW Marketing (company)
- Gorilla 76 (company)
- Industrial Marketing Summit (product)
- Content Marketing Engineered (product)
- The Manufacturing Executive (product)
- HubSpot (tool)
- Batesville Products (company)
- Fire and Spark (company)
- Eton (company)
- Caterpillar (company)

## Related episodes from other shows

- [228: Industrial Marketing from SMBs to the Enterprise, Live from the 2025 Industrial Marketing Summit in Austin, TX](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri) (Manufacturing Happy Hour)
- [175: The Evolution of Industrial Marketing, Live from the 2024 Industrial Marketing Summit](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin) (Manufacturing Happy Hour)
- [256: Timeless Industrial Marketing Strategies and New Ways Manufacturers Can Reach Their Ideal Customer featuring Wendy Covey of TREW Marketing and Joe Sullivan of Gorilla 76](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-10-07-256-timeless-industrial-marketing-strategies-and-new-ways-manufacturers-can-reac) (Manufacturing Happy Hour)
- [The Future of Manufacturing — Special IMTS Edition](https://hardwarepodcasts.com/podcast/additive-snack/2022-09-09-the-future-of-manufacturing-special-imts-edition) (Additive Snack)
- [Attracting the Next Generation of Manufacturing Talent with "The Manufacturing Millennial" Jake Hall](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi) (Manufacturing Happy Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-11-12-introducing-the-2025-industrial-marketing-summit-w-wendy-covey. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.