# Perspectives on Finding and Keeping Manufacturing Talent w/ Jon Franko

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2024-09-03
- Length: 32m
- Episode: 221
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-09-03-perspectives-on-finding-and-keeping-manufacturing-talent-w-jon-franko
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-cc221212-4905-4062-8b07-5c998f1e5a01

## Summary

Jon Franko, host of The Manufacturing EMPLOYER podcast and business partner at Gorilla 76, discusses common themes from his inaugural year of interviewing manufacturing leaders regarding talent acquisition and retention. He highlights the critical skills gap, the need to rebrand manufacturing careers to youth, and the importance of employer branding, including transparent careers pages and servant leadership. Franko also details Gorilla 76's 'Hiring and Retention Roadmap,' a productized service that applies marketing principles to HR, offering workshops and implementation plans to help manufacturers build strong cultures and attract frontline workers.

## Chapters

- [0:37](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-09-03-perspectives-on-finding-and-keeping-manufacturing-talent-w-jon-franko#t=37) Introduction: Jon Franko and The Manufacturing EMPLOYER Podcast
- [4:43](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-09-03-perspectives-on-finding-and-keeping-manufacturing-talent-w-jon-franko#t=283) The Skills Gap and Recruiting Challenges in Manufacturing
- [9:35](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-09-03-perspectives-on-finding-and-keeping-manufacturing-talent-w-jon-franko#t=575) Building Culture: Transparency, Servant Leadership, and Shop Floor Engagement
- [13:54](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-09-03-perspectives-on-finding-and-keeping-manufacturing-talent-w-jon-franko#t=834) Surprises from Interviews: Mistakes as Tuition and Employer Branding
- [21:05](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-09-03-perspectives-on-finding-and-keeping-manufacturing-talent-w-jon-franko#t=1265) Actionable Advice: Careers Pages, Glassdoor, and Creative Sourcing
- [27:21](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-09-03-perspectives-on-finding-and-keeping-manufacturing-talent-w-jon-franko#t=1641) Gorilla 76's Hiring and Retention Roadmap Service

## Topics

- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Gorilla 76 (company)
- The Manufacturing EMPLOYER (product)
- Wall Street Journal (other)
- Wisconsin Metal Parts (company)
- MacTech (company)
- Pasco (company)
- Backtech (company)
- Officevibe (tool)

## Related episodes from other shows

- [Attracting the Next Generation of Manufacturing Talent with "The Manufacturing Millennial" Jake Hall](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi) (Manufacturing Happy Hour)
- [150: When Will We Actually Close the Skills Gap? Featuring Ann Wyatt](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-08-22-150-when-will-we-actually-close-the-skills-gap-featuring-ann-wyatt) (Manufacturing Happy Hour)
- [219: How Skillwork Is Like Travel Nursing for Manufacturing Talent Featuring Brett Elliott and Tim Raglin of Skillwork](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-01-14-219-how-skillwork-is-like-travel-nursing-for-manufacturing-talent-featuring-bret) (Manufacturing Happy Hour)
- [CNC, Hip Hop, and Turning Manufacturers into Heroes with Tony Gunn](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-09-07-cnc-hip-hop-and-turning-manufacturers-into-heroes-with-tony-gunn) (Manufacturing Happy Hour)
- [How Skills Matchmaking Technology Fills Critical Manufacturing Jobs with FactoryFix.com's Patrick O'Rahilly](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-04-13-how-skills-matchmaking-technology-fills-critical-manufacturing-jobs-with-factory) (Manufacturing Happy Hour)

## Citing this page

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