# Why Engineering Knowledge Should Drive Marketing Messaging w/ Adam Kimmel

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2024-07-23
- Length: 40m
- Episode: 215
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-23-why-engineering-knowledge-should-drive-marketing-messaging-w-adam-kimmel
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-f2026f39-8601-4eea-97c3-d4c46bfbf4a7

## Summary

Adam Kimmel, founder of ASK Consulting Solutions, explains how his background as a chemical and mechanical engineer informs his current work in strategic marketing and fractional business development. He argues that marketers must collaborate with engineers to translate complex technical achievements into compelling 'why' narratives that build trust with technical buyers. Kimmel emphasizes the importance of Voice of Customer research and education-focused content to earn the right to sell, rather than relying on feature-heavy pitches. He also advocates for the fractional expert model as a way for mid-sized manufacturers to access high-level strategic guidance without the cost of full-time hires.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-23-why-engineering-knowledge-should-drive-marketing-messaging-w-adam-kimmel#t=4) Introduction: Adam Kimmel and ASK Consulting Solutions
- [5:18](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-23-why-engineering-knowledge-should-drive-marketing-messaging-w-adam-kimmel#t=318) Kimmel's Journey from Engineering to Marketing Strategy
- [8:46](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-23-why-engineering-knowledge-should-drive-marketing-messaging-w-adam-kimmel#t=526) The Dynamic Between Engineers and Marketers
- [13:02](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-23-why-engineering-knowledge-should-drive-marketing-messaging-w-adam-kimmel#t=782) Building Trust Through Discovery and Collaboration
- [18:22](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-23-why-engineering-knowledge-should-drive-marketing-messaging-w-adam-kimmel#t=1102) Why Engineers Are Involved in Sales but Not Marketing
- [21:54](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-23-why-engineering-knowledge-should-drive-marketing-messaging-w-adam-kimmel#t=1314) The Return of Voice of Customer and Customer Insights
- [28:24](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-23-why-engineering-knowledge-should-drive-marketing-messaging-w-adam-kimmel#t=1704) Engineering Content: Thought Leadership and Education
- [34:02](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-23-why-engineering-knowledge-should-drive-marketing-messaging-w-adam-kimmel#t=2042) The Value of Fractional Business Development Experts

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)

## Most relevant to

early-stage companies

## Mentioned

- Gorilla 76 (company)
- Cadinas Part Solutions (company)
- Penn State (other)
- Marquette (other)
- ASK Consulting Solutions (company)
- Chat GPT (tool)

## Related episodes from other shows

- [Marketing to a Technical Audience with Wendy Covey](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-01-marketing-to-a-technical-audience-with-wendy-covey) (Manufacturing Happy Hour)
- [175: The Evolution of Industrial Marketing, Live from the 2024 Industrial Marketing Summit](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin) (Manufacturing Happy Hour)
- [256: Timeless Industrial Marketing Strategies and New Ways Manufacturers Can Reach Their Ideal Customer featuring Wendy Covey of TREW Marketing and Joe Sullivan of Gorilla 76](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-10-07-256-timeless-industrial-marketing-strategies-and-new-ways-manufacturers-can-reac) (Manufacturing Happy Hour)
- [Ramzi Marjaba | Sales Engineering & Using Story to Communicate Impact](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-11-04-ramzi-marjaba-sales-engineering-using-story-to-communicate-impact) (Being an Engineer)
- [S6E42 Ramzi Marjaba | From Idea to Approval: Persuasion for Engineers](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-10-17-s6e42-ramzi-marjaba-from-idea-to-approval-persuasion-for-engineers) (Being an Engineer)

## Citing this page

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