# When Engineering and Marketing are in Sync w/ Adam Beck and Jeffrey Abell

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2024-07-02
- Length: 35m
- Episode: 212
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-02-when-engineering-and-marketing-are-in-sync-w-adam-beck-and-jeffrey-abell
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-4d4db23c-2134-4973-b090-aabb5970bdab

## Summary

Jeffrey Abell, Director of Technical Services, and Adam Beck, Director of Marketing, both from Cadenas PARTsolutions, discuss how manufacturing organizations can break down silos between engineering and marketing to drive growth. They explain that aligning these departments allows engineering data to become valuable marketing content, such as product configurators, which helps engineers self-serve customers and qualify leads more effectively. The guests argue that providing transparent, online technical resources builds trust and competitive advantage, even if it risks giving away 'secret sauce,' because it positions the manufacturer as the expert before a sales conversation begins.

## Chapters

- [0:38](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-02-when-engineering-and-marketing-are-in-sync-w-adam-beck-and-jeffrey-abell#t=38) Introduction and Guest Backgrounds
- [8:20](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-02-when-engineering-and-marketing-are-in-sync-w-adam-beck-and-jeffrey-abell#t=500) The Engineering-Marketing Silo Problem
- [10:53](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-02-when-engineering-and-marketing-are-in-sync-w-adam-beck-and-jeffrey-abell#t=653) Benefits of Aligned Engineering and Marketing
- [16:31](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-02-when-engineering-and-marketing-are-in-sync-w-adam-beck-and-jeffrey-abell#t=991) Product Configurators and Self-Service
- [24:35](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-02-when-engineering-and-marketing-are-in-sync-w-adam-beck-and-jeffrey-abell#t=1475) Handling Objections About Sharing IP
- [29:07](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-02-when-engineering-and-marketing-are-in-sync-w-adam-beck-and-jeffrey-abell#t=1747) Content Gating and Lead Nurturing Strategies
- [33:36](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-02-when-engineering-and-marketing-are-in-sync-w-adam-beck-and-jeffrey-abell#t=2016) Cadenas PARTsolutions and 3Dfindit.com

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

companies scaling up

## Mentioned

- Cadenas PARTsolutions (company)
- Guerrilla 76 (company)
- Gen Alpha technologies (company)
- 3Dfindit.com (product)
- CATIA (tool)

## Related episodes from other shows

- [Marketing to a Technical Audience with Wendy Covey](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-01-marketing-to-a-technical-audience-with-wendy-covey) (Manufacturing Happy Hour)
- [175: The Evolution of Industrial Marketing, Live from the 2024 Industrial Marketing Summit](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin) (Manufacturing Happy Hour)
- [Reducing Risk to Make Sales Easier | Sales & Marketing Game Changers Mini-Series | Ep. 3 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-25-reducing-risk-to-make-sales-easier-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)
- [228: Industrial Marketing from SMBs to the Enterprise, Live from the 2025 Industrial Marketing Summit in Austin, TX](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri) (Manufacturing Happy Hour)
- [082: Smooth Product Flow from Visual Design to Engineering](https://hardwarepodcasts.com/podcast/product-startup/2021-06-30-082-smooth-product-flow-from-visual-design-to-engineering) (Product Startup)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-07-02-when-engineering-and-marketing-are-in-sync-w-adam-beck-and-jeffrey-abell. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.