# Moving From Custom-Engineered to Configuration-Based Products w/ Henrik Hulgaard

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2024-06-18
- Length: 37m
- Episode: 210
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-18-moving-from-custom-engineered-to-configuration-based-products-w-henrik-hulgaard
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-109d52a4-7c80-4962-8f65-f2032bc8b724

## Summary

Henrik Hulgaard, co-founder and VP of Product Management at Configit, explains how manufacturers can shift from inefficient 'engineer-to-order' processes to scalable 'configure-to-order' models. He details the necessity of establishing a unified 'feature language' to manage product variability across global markets and regulatory constraints. Hulgaard also discusses the synergy between traditional symbolic AI (constraint logic) and generative AI for validating configurations and automating model creation.

## Chapters

- [0:38](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-18-moving-from-custom-engineered-to-configuration-based-products-w-henrik-hulgaard#t=38) Introduction: Henrik Hulgaard and Configit
- [3:18](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-18-moving-from-custom-engineered-to-configuration-based-products-w-henrik-hulgaard#t=198) The Configuration Problem and Configit's Origin
- [8:04](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-18-moving-from-custom-engineered-to-configuration-based-products-w-henrik-hulgaard#t=484) Challenges of Product Variability and Regulation
- [13:50](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-18-moving-from-custom-engineered-to-configuration-based-products-w-henrik-hulgaard#t=830) Moving from Engineer-to-Order to Configure-to-Order
- [15:10](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-18-moving-from-custom-engineered-to-configuration-based-products-w-henrik-hulgaard#t=910) Establishing a Feature Language and Standardization
- [23:36](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-18-moving-from-custom-engineered-to-configuration-based-products-w-henrik-hulgaard#t=1416) Benefits of Configuration for Sales and Operations
- [26:54](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-18-moving-from-custom-engineered-to-configuration-based-products-w-henrik-hulgaard#t=1614) Mapping Customer Needs to Technical Attributes
- [29:19](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-18-moving-from-custom-engineered-to-configuration-based-products-w-henrik-hulgaard#t=1759) AI in Configuration: Symbolic Logic and Generative AI
- [34:11](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-06-18-moving-from-custom-engineered-to-configuration-based-products-w-henrik-hulgaard#t=2051) Configuration Lifecycle Management and Digital Transformation

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Configit (company)
- Jaguar Land Rover (company)
- John Deere (company)
- CNH (company)
- Philips (company)
- Gorilla 76 (company)
- Volvo Buses (company)
- Cornaflex (company)

## Related episodes from other shows

- [120: Imbue All of the Choices](https://hardwarepodcasts.com/podcast/thoroughly-considered/2025-01-18-120-imbue-all-of-the-choices) (Thoroughly Considered)
- [Configuring the future of robotics](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2024-05-22-configuring-the-future-of-robotics) (The Robot Report Podcast)
- [Will Your Next Product Be Engineered By An Algorithm?](https://hardwarepodcasts.com/podcast/additive-snack/2022-03-17-will-your-next-product-be-engineered-by-an-algorithm) (Additive Snack)
- [#197 - AI for CPG 101 with Chris Szigeti](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-05-21-197-ai-for-cpg-101-with-chris-szigeti) (The Startup CPG Podcast)
- [205: How to Leverage GenAI to Get Out of "Pilot Purgatory" and Address Your Workforce Challenges with Rockwell Automation's Andrew Hastert](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-10-01-205-how-to-leverage-genai-to-get-out-of-pilot-purgatory-and-address-your-workfor) (Manufacturing Happy Hour)

## Citing this page

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