# Building a Service Culture w/ Fred Reggie

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2024-04-02
- Length: 41m
- Episode: 199
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-04-02-building-a-service-culture-w-fred-reggie
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-090094db-1c38-412c-99b3-17286d8994fd

## Summary

Business coach Fred Reggie discusses building a 'service culture' in manufacturing and other industries, drawing on his background in restaurants, home building, and fundraising for St. Jude Children's Research Hospital. He emphasizes that service culture is the 'soul' of a business, requiring universal buy-in on mission and vision statements developed collaboratively by employees. Reggie advocates for two-way communication, using his book's core concept 'Tell Me' to initiate productive conversations and bridge generational gaps with younger employees.

## Chapters

- [0:38](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-04-02-building-a-service-culture-w-fred-reggie#t=38) Introduction: Fred Reggie and his background
- [2:02](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-04-02-building-a-service-culture-w-fred-reggie#t=122) Fred's career path: Dairy Queen, restaurants, and St. Jude
- [9:48](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-04-02-building-a-service-culture-w-fred-reggie#t=588) The 'We Serve to Serve Again' motto and service culture definition
- [16:37](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-04-02-building-a-service-culture-w-fred-reggie#t=997) Developing mission and vision statements through employee retreats
- [24:17](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-04-02-building-a-service-culture-w-fred-reggie#t=1457) The importance of two-way communication and whiteboards
- [28:35](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-04-02-building-a-service-culture-w-fred-reggie#t=1715) The 'Tell Me' technique and Fred's upcoming book
- [36:46](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-04-02-building-a-service-culture-w-fred-reggie#t=2206) Bridging the generational gap and encouraging face-to-face interaction

## Topics

- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

established companies

## Mentioned

- Gorilla 76 (company)
- St. Jude Children's Research Hospital (company)
- Dairy Queen (company)
- Sinclair (company)
- EOS (other)
- Industrial Marketing Live (other)

## Related episodes from other shows

- [#85 First Hire Series: Culture with Jennifer Yepez-Blundell (+ Tiny Sprouts)](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-04-04-85-first-hire-series-culture-with-jennifer-yepez-blundell-tiny-sprouts) (The Startup CPG Podcast)
- [161: Do Your Values Align with Your Company's Culture? An interview with Jim Mayer, Host of the Manufacturing Culture Podcast](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-11-14-161-do-your-values-align-with-your-companys-culture-an-interview-with-jim-mayer) (Manufacturing Happy Hour)
- [180: Made in Missouri, Live from the 2024 Midwest Manufacturers Trade Show & Conference](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-04-09-180-made-in-missouri-live-from-the-2024-midwest-manufacturers-trade-show-confere) (Manufacturing Happy Hour)
- [How to Create a Winning Company Culture with Dan Voit](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2019-10-23-how-to-create-a-winning-company-culture-with-dan-voit) (Manufacturing Happy Hour)
- [Greatest Hits: Top 3 Leadership Lessons from Manufacturing Happy Hour](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-05-11-greatest-hits-top-3-leadership-lessons-from-manufacturing-happy-hour) (Manufacturing Happy Hour)

## Citing this page

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