# E-Commerce for CapEx Equipment and Contract Manufacturers w/ Curt Anderson

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2024-03-26
- Length: 38m
- Episode: 198
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-03-26-e-commerce-for-capex-equipment-and-contract-manufacturers-w-curt-anderson
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-19d893e8-59b1-4df8-a2ac-d5ea058024a1

## Summary

Curt Anderson, founder of B2BTail, redefines e-commerce as 'easy commerce' for manufacturers, arguing that even complex CapEx equipment and contract manufacturers can leverage online sales. He illustrates this with examples of a contract manufacturer selling heavy-duty power strips and a wire harness maker selling ground straps by productizing their existing processes. Anderson emphasizes using SEO data to identify niche demand and implementing customer portals or product configurators to streamline the buying journey for high-value industrial goods.

## Chapters

- [0:34](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-03-26-e-commerce-for-capex-equipment-and-contract-manufacturers-w-curt-anderson#t=34) Introduction: Kurt Anderson and B2BTail
- [5:39](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-03-26-e-commerce-for-capex-equipment-and-contract-manufacturers-w-curt-anderson#t=339) Redefining E-Commerce as Easy Commerce
- [7:30](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-03-26-e-commerce-for-capex-equipment-and-contract-manufacturers-w-curt-anderson#t=450) Customer Portals for Repeat Buyers
- [12:48](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-03-26-e-commerce-for-capex-equipment-and-contract-manufacturers-w-curt-anderson#t=768) Productizing Contract Manufacturing Processes
- [21:26](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-03-26-e-commerce-for-capex-equipment-and-contract-manufacturers-w-curt-anderson#t=1286) Using SEO Data for Product Validation
- [27:56](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-03-26-e-commerce-for-capex-equipment-and-contract-manufacturers-w-curt-anderson#t=1676) Selling Big Ticket CapEx Equipment Online
- [32:08](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-03-26-e-commerce-for-capex-equipment-and-contract-manufacturers-w-curt-anderson#t=1928) Product Configurators for Complex Machinery
- [35:20](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-03-26-e-commerce-for-capex-equipment-and-contract-manufacturers-w-curt-anderson#t=2120) Getting Started with E-Commerce Resources

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- B2BTail (company)
- Gorilla 76 (company)
- Big Commerce (tool)
- Adobe Commerce (tool)
- Magento (tool)
- Stop Being the Best Kept Secret (product)

## Related episodes from other shows

- [Why Manufacturers Need to “Stop Being the Best Kept Secret” with Curt Anderson](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-12-15-why-manufacturers-need-to-stop-being-the-best-kept-secret-with-curt-anderson) (Manufacturing Happy Hour)
- [187: eCommerce Strategies for Manufacturers and Distributors with Znode's Tom Flierl](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-05-28-187-ecommerce-strategies-for-manufacturers-and-distributors-with-znodes-tom-flie) (Manufacturing Happy Hour)
- [Selling Your Company and Creating the ‘Netflix of Manufacturing’ with Darrin Mitchell](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-01-11-selling-your-company-and-creating-the-netflix-of-manufacturing-with-darrin-mitch) (Manufacturing Happy Hour)
- [From eCommerce to Side Hustles with GenAlpha President & COO Kristina Harrington](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-01-05-from-ecommerce-to-side-hustles-with-genalpha-president-coo-kristina-harrington) (Manufacturing Happy Hour)
- [187: e-Commerce Strategies for New Hardware Products](https://hardwarepodcasts.com/podcast/product-startup/2023-08-03-187-e-commerce-strategies-for-new-hardware-products) (Product Startup)

## Citing this page

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