# Reengineering the Design Review w/ Adam Keating

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2024-02-20
- Length: 32m
- Episode: 193
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-02-20-reengineering-the-design-review-w-adam-keating
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-eaf2b25c-d0a6-490d-9e27-90a5caf26c1d

## Summary

Adam Keating, Co-Founder and CEO of CoLab, explains how his software platform reengineers design reviews by integrating with tools like SolidWorks, Creo, and Siemens Teamcenter to parallelize feedback and reduce late-stage errors. He cites survey data showing 43% of design feedback is lost and 87% of engineers struggle to find decisions, leading to significant cost and time overruns in new product development. Keating highlights success stories with Ford, which saved 30-40% of conversion timelines, and Mainspring Energy, which cut a 12-month program to under six months through early supplier engagement. He argues that modern engineering teams must adopt these 'design engagement systems' to retain talent and compete against tech-driven companies.

## Chapters

- [1:55](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-02-20-reengineering-the-design-review-w-adam-keating#t=115) Introduction: Adam Keating and CoLab
- [3:06](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-02-20-reengineering-the-design-review-w-adam-keating#t=186) The Problem: Complex, Siloed Design Reviews
- [7:37](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-02-20-reengineering-the-design-review-w-adam-keating#t=457) CoLab's Solution: Design Engagement System
- [8:22](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-02-20-reengineering-the-design-review-w-adam-keating#t=502) Survey Data: Lost Feedback and Inefficiency
- [13:55](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-02-20-reengineering-the-design-review-w-adam-keating#t=835) Product Strategy: Listening vs. Anticipating
- [22:19](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-02-20-reengineering-the-design-review-w-adam-keating#t=1339) Case Studies: Ford and Mainspring Energy
- [26:53](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-02-20-reengineering-the-design-review-w-adam-keating#t=1613) Talent Retention and Industry Shifts
- [31:06](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-02-20-reengineering-the-design-review-w-adam-keating#t=1866) Conclusion and Call to Action

## Topics

- [PCB design & layout](https://hardwarepodcasts.com/topic/pcb-design)
- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

companies scaling up

## Mentioned

- CoLab (company)
- SolidWorks (tool)
- Creo (tool)
- Siemens Teamcenter (tool)
- Windchills (tool)
- 3DX (tool)
- Ford (company)
- Mainspring Energy (company)
- Tesla (company)
- SpaceX (company)
- Figma (product)

## Related episodes from other shows

- [Revolutionary System Design: How Valispace is Changing Engineering](https://hardwarepodcasts.com/podcast/ontrack/2024-03-19-revolutionary-system-design-how-valispace-is-changing-engineering) (OnTrack)
- [S7E13 Brad & Aaron | How To Accelerate The Speed of Engineering (Episode 2 of 3)](https://hardwarepodcasts.com/podcast/being-an-engineer/2026-03-20-s7e13-brad-aaron-how-to-accelerate-the-speed-of-engineering-episode-2-of-3) (Being an Engineer)
- [082: Smooth Product Flow from Visual Design to Engineering](https://hardwarepodcasts.com/podcast/product-startup/2021-06-30-082-smooth-product-flow-from-visual-design-to-engineering) (Product Startup)
- [Improving Electronic Design Collaboration by Shifting Left and Right](https://hardwarepodcasts.com/podcast/moores-lobby/2024-07-16-improving-electronic-design-collaboration-by-shifting-left-and-right) (Moore's Lobby)
- [VC-Backed Hardware Design Collaboration is the (All) Spice of Life](https://hardwarepodcasts.com/podcast/moores-lobby/2023-05-30-vc-backed-hardware-design-collaboration-is-the-all-spice-of-life) (Moore's Lobby)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-02-20-reengineering-the-design-review-w-adam-keating. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.