# Aligning the Sales and Marketing Tech Stack for Manufacturers w/ John Joyce

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2023-12-26
- Length: 45m
- Episode: 185
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-26-aligning-the-sales-and-marketing-tech-stack-for-manufacturers-w-john-joyce
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-6d5dbe90-ee14-45bf-846f-b99b8b4b5870

## Summary

John Joyce, founder of Bridger.io, explains how misaligned sales and marketing tech stacks create silos that hinder revenue in manufacturing companies. He argues that CEOs must drive alignment by integrating platforms like HubSpot or Salesforce with ERP systems to ensure data flows between departments. Joyce highlights that disconnected systems lead to wasted leads and poor customer experiences, which his integration platform, Bridger.io, is designed to solve by connecting disparate data sources like CAD systems and distributors.

## Chapters

- [0:35](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-26-aligning-the-sales-and-marketing-tech-stack-for-manufacturers-w-john-joyce#t=35) Introduction: John Joyce and Bridger.io
- [2:42](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-26-aligning-the-sales-and-marketing-tech-stack-for-manufacturers-w-john-joyce#t=162) John Joyce's Background in Industrial Marketing
- [6:42](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-26-aligning-the-sales-and-marketing-tech-stack-for-manufacturers-w-john-joyce#t=402) The CEO's Role in Aligning Sales and Marketing
- [10:38](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-26-aligning-the-sales-and-marketing-tech-stack-for-manufacturers-w-john-joyce#t=638) Consequences of Siloed Sales and Marketing
- [23:29](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-26-aligning-the-sales-and-marketing-tech-stack-for-manufacturers-w-john-joyce#t=1409) How Tech Silos Create Operational Barriers
- [29:54](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-26-aligning-the-sales-and-marketing-tech-stack-for-manufacturers-w-john-joyce#t=1794) Essential Tech Stack for Mid-Market Manufacturers
- [36:11](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-26-aligning-the-sales-and-marketing-tech-stack-for-manufacturers-w-john-joyce#t=2171) How Bridger.io Solves Integration Challenges
- [41:57](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-26-aligning-the-sales-and-marketing-tech-stack-for-manufacturers-w-john-joyce#t=2517) Balancing Technology with Humanity at the Summit

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

early-stage companies

## Mentioned

- Bridger.io (product)
- HubSpot (tool)
- Salesforce (tool)
- CADinas (product)
- Motion Industries (company)
- Applied Industrial Technologies (company)
- Vashon Granger (company)
- Microsoft Dynamics (tool)
- Gorilla 76 (company)
- Industrial Marketing Summit (other)

## Related episodes from other shows

- [Leveraging Data to Stop Selling Naked | Sales & Marketing Game Changers Mini-Series | Ep. 2 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-18-leveraging-data-to-stop-selling-naked-sales-marketing-game-changers-mini-series) (Manufacturing Happy Hour)
- [Reducing Risk to Make Sales Easier | Sales & Marketing Game Changers Mini-Series | Ep. 3 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-25-reducing-risk-to-make-sales-easier-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)
- [228: Industrial Marketing from SMBs to the Enterprise, Live from the 2025 Industrial Marketing Summit in Austin, TX](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-03-25-228-industrial-marketing-from-smbs-to-the-enterprise-live-from-the-2025-industri) (Manufacturing Happy Hour)
- [187: eCommerce Strategies for Manufacturers and Distributors with Znode's Tom Flierl](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-05-28-187-ecommerce-strategies-for-manufacturers-and-distributors-with-znodes-tom-flie) (Manufacturing Happy Hour)
- [From eCommerce to Side Hustles with GenAlpha President & COO Kristina Harrington](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-01-05-from-ecommerce-to-side-hustles-with-genalpha-president-coo-kristina-harrington) (Manufacturing Happy Hour)

## Citing this page

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