# Getting Started with Robotics When You're Not the Expert w/ Malachi Greb

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2023-12-05
- Length: 34m
- Episode: 182
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-05-getting-started-with-robotics-when-youre-not-the-expert-w-malachi-greb
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-73ac6b59-89ae-4c77-9180-6da1d3661115

## Summary

Malachi Greb, Founder and CEO of Elite Automation, explains how manufacturers can successfully adopt robotics without in-house expertise by prioritizing user-friendly design, comprehensive documentation, and remote support. He details Elite Automation's strategy of using bin-picking vision systems and QR-code-linked live documentation to empower operators, reducing reliance on specialized integrators. Greb also discusses the company's scaling challenges, including navigating supply chain constraints for components like Allen Bradley PLCs by leveraging a global team in India and the Philippines to maintain competitive delivery times.

## Chapters

- [0:38](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-05-getting-started-with-robotics-when-youre-not-the-expert-w-malachi-greb#t=38) Introduction: Malachi Greb and Elite Automation
- [3:01](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-05-getting-started-with-robotics-when-youre-not-the-expert-w-malachi-greb#t=181) Greb's Path to Founding Elite Automation
- [7:57](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-05-getting-started-with-robotics-when-youre-not-the-expert-w-malachi-greb#t=477) Early Challenges: Personal, Financial, and COVID
- [12:59](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-05-getting-started-with-robotics-when-youre-not-the-expert-w-malachi-greb#t=779) Identifying High-ROI Automation Opportunities
- [16:51](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-05-getting-started-with-robotics-when-youre-not-the-expert-w-malachi-greb#t=1011) Labor Shortages and the Case for Automation
- [21:07](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-05-getting-started-with-robotics-when-youre-not-the-expert-w-malachi-greb#t=1267) Solving the 'Expert Gap' with Documentation and QR Codes
- [26:07](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-05-getting-started-with-robotics-when-youre-not-the-expert-w-malachi-greb#t=1567) Scaling Elite Automation with Global Teams and Supply Chain Strategy

## Topics

- [Robotics & autonomy](https://hardwarepodcasts.com/topic/robotics-and-autonomy)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Elite Automation (company)
- Gorilla 76 (company)
- Canexus (other)
- Ivy Tech (other)
- Nissan (company)
- Allen Bradley (other)

## Related episodes from other shows

- [Building an Automation Company on Ambition and Hustle with Malachi Greb](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-11-15-building-an-automation-company-on-ambition-and-hustle-with-malachi-greb) (Manufacturing Happy Hour)
- [Leadership Perspectives on Robotics, Highlights from Automate LIVE in Detroit, MI](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-05-09-leadership-perspectives-on-robotics-highlights-from-automate-live-in-detroit-mi) (Manufacturing Happy Hour)
- [Configuring the future of robotics](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2024-05-22-configuring-the-future-of-robotics) (The Robot Report Podcast)
- [Adrian Stoch: Driving Hai Robotics' U.S. expansion](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2025-10-03-adrian-stoch-driving-hai-robotics-u-s-expansion) (The Robot Report Podcast)
- [189: Lowering Barriers to Entry in Adopting Robotics with Søren Peters, Founder and CEO of HowToRobot.com](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-06-11-189-lowering-barriers-to-entry-in-adopting-robotics-with-s-ren-peters-founder-an) (Manufacturing Happy Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-12-05-getting-started-with-robotics-when-youre-not-the-expert-w-malachi-greb. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.