# Change How American Manufacturing’s Perceived In Our Nation w/ Terry Iverson

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2023-09-26
- Length: 32m
- Episode: 172
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-09-26-change-how-american-manufacturings-perceived-in-our-nation-w-terry-iverson
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-cd09f557-ab42-4ca4-a156-baada4f833d4

## Summary

Terry Iverson, founder of the nonprofit Champion Now and third-generation leader of Iverson and Company, explains his mission to rebrand American manufacturing from a 'dark and dirty' stereotype to a high-tech, innovative industry. He details how Champion Now addresses the national skills gap through books, educational videos, and 'Camp Champ,' a program introducing middle schoolers to manufacturing via laser engraving and pen assembly. Iverson argues that reshoring and automation require a highly skilled workforce, urging manufacturers to actively participate in changing public perception and recruiting talent to ensure domestic production viability.

## Chapters

- [0:37](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-09-26-change-how-american-manufacturings-perceived-in-our-nation-w-terry-iverson#t=37) Introduction: Terry Iverson and Champion Now
- [3:04](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-09-26-change-how-american-manufacturings-perceived-in-our-nation-w-terry-iverson#t=184) Iverson and Company family history and machine tool roots
- [5:50](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-09-26-change-how-american-manufacturings-perceived-in-our-nation-w-terry-iverson#t=350) Founding Champion Now and changing manufacturing perceptions
- [7:26](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-09-26-change-how-american-manufacturings-perceived-in-our-nation-w-terry-iverson#t=446) Champion Now initiatives: books, videos, and Camp Champ
- [11:01](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-09-26-change-how-american-manufacturings-perceived-in-our-nation-w-terry-iverson#t=661) Books for students and parents: college vs. manufacturing careers
- [14:55](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-09-26-change-how-american-manufacturings-perceived-in-our-nation-w-terry-iverson#t=895) Parental perception, automation, and the skills gap
- [20:15](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-09-26-change-how-american-manufacturings-perceived-in-our-nation-w-terry-iverson#t=1215) Impact stories and the emotional shift in parent/student views
- [22:45](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-09-26-change-how-american-manufacturings-perceived-in-our-nation-w-terry-iverson#t=1365) Reshoring, AI, and the need for a skilled workforce
- [28:42](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-09-26-change-how-american-manufacturings-perceived-in-our-nation-w-terry-iverson#t=1722) Call to action for manufacturers to join the solution

## Topics

- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

early-stage companies

## Mentioned

- Champion Now (other)
- Iverson and Company (company)
- Hardinge (company)
- Siemens USA (company)
- Cutting Tool Engineering (other)
- Camp Champ (product)
- Finding America's Greatest Champion (other)
- Inspiring Champions in Advanced Manufacturing (other)

## Related episodes from other shows

- [153: Inspiring Champions in Advanced Manufacturing with Terry Iverson](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-09-12-153-inspiring-champions-in-advanced-manufacturing-with-terry-iverson) (Manufacturing Happy Hour)
- [Leading the New American Manufacturing Renaissance with Andrew Crowe](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-03-30-leading-the-new-american-manufacturing-renaissance-with-andrew-crowe) (Manufacturing Happy Hour)
- [The New American Manufacturing Renaissance Continues with Andrew Crowe](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-01-31-the-new-american-manufacturing-renaissance-continues-with-andrew-crowe) (Manufacturing Happy Hour)
- [The Critical Shift: Bridging the Generational Gap in PCB Design](https://hardwarepodcasts.com/podcast/ontrack/2024-03-26-the-critical-shift-bridging-the-generational-gap-in-pcb-design) (OnTrack)
- [219: How Skillwork Is Like Travel Nursing for Manufacturing Talent Featuring Brett Elliott and Tim Raglin of Skillwork](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2025-01-14-219-how-skillwork-is-like-travel-nursing-for-manufacturing-talent-featuring-bret) (Manufacturing Happy Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-09-26-change-how-american-manufacturings-perceived-in-our-nation-w-terry-iverson. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.