# Introducing The Manufacturing Employer Podcast w/ Jon Franko

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2023-06-20
- Length: 33m
- Episode: 158
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-06-20-introducing-the-manufacturing-employer-podcast-w-jon-franko
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-9ee88187-889d-4de7-a04a-85341280f9ec

## Summary

Joe Sullivan and Jon Franko, co-founders of the B2B marketing agency Gorilla 76, introduce the launch of their third podcast, The Manufacturing Employer, designed for HR professionals and hiring managers in the industrial sector. They discuss the strategic rationale behind expanding their media portfolio to address the manufacturing labor crisis, drawing parallels between talent acquisition and customer acquisition. Franko shares insights from early episodes featuring guests like Dan Urshin and Elliot Sherman, emphasizing servant leadership, core values, and the importance of building a strong employer brand to retain talent.

## Chapters

- [0:04](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-06-20-introducing-the-manufacturing-employer-podcast-w-jon-franko#t=4) Introduction and Gorilla 76 History
- [1:37](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-06-20-introducing-the-manufacturing-employer-podcast-w-jon-franko#t=97) Strategy Behind the Three-Podcast Suite
- [6:03](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-06-20-introducing-the-manufacturing-employer-podcast-w-jon-franko#t=363) The Labor Crisis and Talent Acquisition Parallels
- [14:07](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-06-20-introducing-the-manufacturing-employer-podcast-w-jon-franko#t=847) Early Guests and Leadership Insights
- [22:57](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-06-20-introducing-the-manufacturing-employer-podcast-w-jon-franko#t=1377) Core Values and Anti-Micromanagement Principles
- [28:34](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-06-20-introducing-the-manufacturing-employer-podcast-w-jon-franko#t=1714) Advice for Launching a Podcast

## Topics

- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)

## Most relevant to

companies scaling up

## Mentioned

- Gorilla 76 (company)
- The Manufacturing Executive (product)
- The Manufacturing Marketer (product)
- The Manufacturing Employer (product)
- Industrial Marketing Live (product)
- Dan Urshin (other)
- Elliot Sherman (other)
- Todd Emming (other)
- Courty (company)
- MAC Tech (company)
- Luke Wittenbreaker (other)
- Joel Wittenbreaker (other)
- Jim Nardouli (other)
- Pasco (company)
- Swedish Media (company)
- Dan Sanchez (other)
- Brendan Forrest (other)
- Peyton Warren (other)
- Chris Lukkey (other)
- Manufacturing Happy Hour (product)

## Related episodes from other shows

- [200: Manufacturing Happy Hour: Then & Now, An Interview with Chris Luecke Hosted by Meaghan Ziemba, LIVE from Broken Bat Brewery in Milwaukee, WI](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-08-27-200-manufacturing-happy-hour-then-now-an-interview-with-chris-luecke-hosted-by-m) (Manufacturing Happy Hour)
- [300: Chris Luecke’s Friends from High School Interview Him on His Own Podcast, LIVE in St. Louis](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-09-01-300-chris-lueckes-friends-from-high-school-interview-him-on-his-own-podcast-live) (Manufacturing Happy Hour)
- [What Defines a Manufacturing Leader? An Interview with Nick Goellner and Jason Zenger of MakingChips](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-04-25-what-defines-a-manufacturing-leader-an-interview-with-nick-goellner-and-jason-ze) (Manufacturing Happy Hour)
- [How to Start a Successful Industrial Podcast with EECO's Chris Grainger](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-02-how-to-start-a-successful-industrial-podcast-with-eecos-chris-grainger) (Manufacturing Happy Hour)
- [100 - Celebrating our 100th episode from the Specright Summit with Cory, Matthew, and Megan](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-01-20-100-celebrating-our-100th-episode-from-the-specright-summit-with-cory-matthew-an) (People of Packaging)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-06-20-introducing-the-manufacturing-employer-podcast-w-jon-franko. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.