# Distribution and Repurposing: Two Overlooked Keys to Content Marketing w/ Justin Simon

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2023-04-04
- Length: 41m
- Episode: 147
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-04-distribution-and-repurposing-two-overlooked-keys-to-content-marketing-w-justin-s
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-4e86e998-0242-41b9-8d0e-58cb41eb26ca

## Summary

Justin Simon, host of the Distribution First podcast and creator of the Content Repurposing Roadmap, joins host Joe Sullivan to discuss why manufacturing companies fail to distribute and repurpose their content effectively. Simon argues that most companies adopt a 'hope with a dash of SEO' strategy, publishing content and waiting for organic search traffic, which results in assets collecting dust. He advocates for a 'distribution first' approach, where companies proactively push content to specific audiences via paid social, email, and social media clips, rather than relying on passive discovery. The conversation emphasizes using micro-content to test ideas before creating large assets, ensuring that marketing efforts build brand affinity and trust with prospects who are not yet in market.

## Chapters

- [0:35](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-04-distribution-and-repurposing-two-overlooked-keys-to-content-marketing-w-justin-s#t=35) Introduction: Justin Simon and the Problem with Passive Content
- [3:50](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-04-distribution-and-repurposing-two-overlooked-keys-to-content-marketing-w-justin-s#t=230) Marketing as an Investment in Hearts and Minds
- [8:47](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-04-distribution-and-repurposing-two-overlooked-keys-to-content-marketing-w-justin-s#t=527) The Failure of 'Hope with a Dash of SEO'
- [12:03](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-04-distribution-and-repurposing-two-overlooked-keys-to-content-marketing-w-justin-s#t=723) The Distribution First Philosophy and Reverse Engineering
- [18:45](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-04-distribution-and-repurposing-two-overlooked-keys-to-content-marketing-w-justin-s#t=1125) Paid Social and Guaranteed Distribution
- [23:20](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-04-distribution-and-repurposing-two-overlooked-keys-to-content-marketing-w-justin-s#t=1400) Using Micro-Content as Market Research
- [29:05](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-04-distribution-and-repurposing-two-overlooked-keys-to-content-marketing-w-justin-s#t=1745) The Content Repurposing Playbook for Podcasts
- [36:52](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-04-distribution-and-repurposing-two-overlooked-keys-to-content-marketing-w-justin-s#t=2212) Auditing Existing Content and Final Advice

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Guerrilla 76 (company)
- Distribution First (product)
- Content Repurposing Roadmap (product)
- LinkedIn (tool)
- YouTube (tool)
- Google (company)

## Related episodes from other shows

- [How to Turn Your Brand's Podcast into a Content Goldmine](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-11-24-how-to-turn-your-brands-podcast-into-a-content-goldmine) (Manufacturing Happy Hour)
- [290: Why Danny Gonzales Thinks Manufacturing Has a Storytelling Problem](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-06-02-290-why-danny-gonzales-thinks-manufacturing-has-a-storytelling-problem) (Manufacturing Happy Hour)
- [145: How to Break Through the Noise and Build Trust with Storytelling in Manufacturing with James Soto](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-07-18-145-how-to-break-through-the-noise-and-build-trust-with-storytelling-in-manufact) (Manufacturing Happy Hour)
- [Episode 174: The Flying DiRestas](https://hardwarepodcasts.com/podcast/making-it/2018-07-06-episode-174-the-flying-direstas) (Making It)
- [#245 - Growing Your Brand with Influencer Marketing with Joybyte](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-04-21-245-growing-your-brand-with-influencer-marketing-with-joybyte) (The Startup CPG Podcast)

## Citing this page

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