# Live Video Demos From the Shop Floor w/ Chip Royce

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2023-03-07
- Length: 34m
- Episode: 143
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-03-07-live-video-demos-from-the-shop-floor-w-chip-royce
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-44c37db5-d7e9-42a8-86da-16b97d16f3e4

## Summary

Chip Royce, founder of Flywheel Advisors and former CEO of Fusion 3, explains how his company scaled a $5,000 industrial 3D printer business by conducting live video demos directly from the shop floor. He details the evolution from a makeshift wire cage in 2016 to a professional 20x10 foot studio with PTZ cameras, which increased their demo close rates to 80-90%. Royce discusses the specific hardware and software setup required, including LifeStorm for transmission, and how this infrastructure was repurposed for customer training and remote troubleshooting.

## Chapters

- [0:37](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-03-07-live-video-demos-from-the-shop-floor-w-chip-royce#t=37) Introduction: Chip Royce and the First Yahoo Ad
- [7:27](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-03-07-live-video-demos-from-the-shop-floor-w-chip-royce#t=447) The Problem: Selling High-Ticket Hardware Remotely
- [10:53](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-03-07-live-video-demos-from-the-shop-floor-w-chip-royce#t=653) The Solution: Live Shop Floor Demos and Results
- [13:59](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-03-07-live-video-demos-from-the-shop-floor-w-chip-royce#t=839) Scaling the Setup: From Cage to Professional Studio
- [23:09](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-03-07-live-video-demos-from-the-shop-floor-w-chip-royce#t=1389) Hardware and Software Requirements
- [26:26](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-03-07-live-video-demos-from-the-shop-floor-w-chip-royce#t=1586) Repurposing the Studio for Training and Support

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

companies scaling up

## Mentioned

- Fusion 3 (company)
- Flywheel Advisors (company)
- Gorilla 76 (company)
- Yahoo (company)
- Zoom (tool)
- LifeStorm (tool)
- PTZ cameras (tool)

## Related episodes from other shows

- [373: I’m afraid people will know how dumb I am](https://hardwarepodcasts.com/podcast/making-it/2022-10-14-373-im-afraid-people-will-know-how-dumb-i-am) (Making It)
- [How I Built Resilience: Live with John Foley](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-07-18-how-i-built-resilience-live-with-john-foley) (How I Built This)
- [S2E41 The Hacksmith | James Hobson](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-09-24-s2e41-the-hacksmith-james-hobson) (Being an Engineer)
- [382: Shmorts and shmeels](https://hardwarepodcasts.com/podcast/making-it/2022-12-23-382-shmorts-and-shmeels) (Making It)
- [Episode 034: WAELDER](https://hardwarepodcasts.com/podcast/making-it/2015-08-28-episode-034-waelder) (Making It)

## Citing this page

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