# Introducing The Manufacturing Marketer

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2023-01-24
- Length: 38m
- Episode: 138
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-01-24-introducing-the-manufacturing-marketer
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-103241c4-632d-46d5-826a-a79870e32a6f

## Summary

Joe Sullivan introduces a syndicated episode from 'The Manufacturing Marketer,' featuring Gorilla 76 strategists Brennan Forrest, Mary Keogh, Kevin McClary, and Peyton Warren answering questions from their Industrial Marketing Live event. The team discusses trade show strategies, emphasizing geo-targeted digital ads and community building over traditional banner ads, and details tools for supporting distributor sales, such as comparison charts and flowcharts. They also cover the process of formalizing customer personas through interviews and testing, and propose bold marketing ideas like minimal websites or branded TV shows.

## Chapters

- [0:37](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-01-24-introducing-the-manufacturing-marketer#t=37) Introduction to The Manufacturing Marketer
- [4:31](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-01-24-introducing-the-manufacturing-marketer#t=271) Trade Show Strategy and Geo-Targeting
- [11:29](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-01-24-introducing-the-manufacturing-marketer#t=689) Tools for Distributor Sales Support
- [17:31](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-01-24-introducing-the-manufacturing-marketer#t=1051) Formalizing Customer Personas and Journeys
- [25:22](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-01-24-introducing-the-manufacturing-marketer#t=1522) Hail Mary Marketing Ideas: Minimal Web and Branded Content
- [30:24](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-01-24-introducing-the-manufacturing-marketer#t=1824) Favorite Episodes and 2023 Learning Goals

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Gorilla 76 (company)
- The Manufacturing Marketer (product)
- Industrial Marketing Live (product)
- Facebook (tool)
- LinkedIn (tool)
- Google Ads (tool)
- Salesforce (tool)
- HubSpot (tool)
- Amazon (company)
- Walmart (company)
- Google Analytics 4 (tool)
- ChatGPT (tool)
- How It's Made (product)
- Netflix (company)
- Amazon Prime (product)
- Hulu (company)
- 3M (company)
- TikTok (tool)

## Related episodes from other shows

- [148: Grow Your Hardware Product Sales Via Trade Shows](https://hardwarepodcasts.com/podcast/product-startup/2022-11-02-148-grow-your-hardware-product-sales-via-trade-shows) (Product Startup)
- [Marketing That’s Seen, Heard, and Felt | Sales & Marketing Game Changers Mini-Series | Ep. 1 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)
- [Ep. 31 - Going to Events](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-10-24-ep-31-going-to-events) (Open Hardware Manufacturing Podcast)
- [096: How To Launch a Consumer Product at Trade Shows](https://hardwarepodcasts.com/podcast/product-startup/2021-10-06-096-how-to-launch-a-consumer-product-at-trade-shows) (Product Startup)
- [Building an Industrial Marketing Roadmap with Joe Sullivan](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-08-25-building-an-industrial-marketing-roadmap-with-joe-sullivan) (Manufacturing Happy Hour)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-01-24-introducing-the-manufacturing-marketer. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.