# Future proofing the family-owned manufacturing business

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2022-12-27
- Length: 29m
- Episode: 134
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-12-27-future-proofing-the-family-owned-manufacturing-business
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-00a6902a-6edf-4f40-9fa5-2f85436845eb

## Summary

Michelle Acosta, Vice President of Operations and Marketing at Acosta Sheet Metal Manufacturing Inc., discusses leading her family-owned business into the future. She details how the company differentiates itself in a commodity-driven market through rapid delivery and consistent pricing, while modernizing its technology stack by implementing HubSpot CRM to improve administrative efficiency. Acosta also shares her successful recruitment strategies for union and non-union production workers, including leveraging Facebook and social enterprises like CEO Works.

## Chapters

- [0:44](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-12-27-future-proofing-the-family-owned-manufacturing-business#t=44) Introduction: Michelle Acosta and Acosta Sheet Metal History
- [2:38](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-12-27-future-proofing-the-family-owned-manufacturing-business#t=158) Acosta Sheet Metal's Origin and Evolution
- [5:39](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-12-27-future-proofing-the-family-owned-manufacturing-business#t=339) Michelle Acosta's Career Path and Value Creation
- [12:33](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-12-27-future-proofing-the-family-owned-manufacturing-business#t=753) Differentiation in a Commodity-Driven Market
- [15:46](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-12-27-future-proofing-the-family-owned-manufacturing-business#t=946) Process Efficiency and Shop Reorganization
- [20:35](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-12-27-future-proofing-the-family-owned-manufacturing-business#t=1235) Technology Stack Modernization and HubSpot CRM
- [23:32](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-12-27-future-proofing-the-family-owned-manufacturing-business#t=1412) Workforce Recruitment and Social Enterprise Hiring

## Topics

- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Hiring & workforce](https://hardwarepodcasts.com/topic/hiring-and-workforce)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)

## Most relevant to

companies scaling up

## Mentioned

- Acosta Sheet Metal Manufacturing Inc. (company)
- Gorilla 76 (company)
- HubSpot (tool)
- CEO Works (company)
- Sheet Metal and Air Conditioning Contractors National Association (company)

## Related episodes from other shows

- [How to Attract Young Talent and Build Your Network in Manufacturing with Nicole Wolter](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-02-28-how-to-attract-young-talent-and-build-your-network-in-manufacturing-with-nicole) (Manufacturing Happy Hour)
- [Buying a Manufacturing Company with No Experience featuring Everyday Technologies' Cody Lee](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-11-01-buying-a-manufacturing-company-with-no-experience-featuring-everyday-technologie) (Manufacturing Happy Hour)
- [How Production-First Leadership Transforms Manufacturing Success at ALL Circuits Guadalajara](https://hardwarepodcasts.com/podcast/ems-c-level/2025-07-08-how-production-first-leadership-transforms-manufacturing-success-at-all-circuits) (EMS@C-LEVEL)
- [Attracting the Next Generation of Manufacturing Talent with "The Manufacturing Millennial" Jake Hall](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi) (Manufacturing Happy Hour)
- [160: Buying a Manufacturing Company and Reimagining Upskilling with Bill Berrien, CEO of Pindel Global Precision](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2023-11-07-160-buying-a-manufacturing-company-and-reimagining-upskilling-with-bill-berrien) (Manufacturing Happy Hour)

## Citing this page

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