139 - Delivering the Negotiating Experience with Erich Rifenburgh
Erich Rifenburgh, principal of The Negotiation Experience, discusses his background transitioning from civil engineering and sales at Emerson Electric to founding his own negotiation training firm in 2016. He explains his methodology, which emphasizes preparation and information gathering over in-the-moment tactics, citing his work with major clients like Avery Dennison. Rifenburgh highlights the critical mismatch between sales and procurement perspectives, noting that sales teams often give away value early while procurement teams fail to gather sufficient intelligence on suppliers. The conversation addresses the current inflationary environment in packaging, where supply constraints have shifted leverage to sellers, requiring procurement to adapt their strategies from price-focused to relationship and allocation-focused negotiations.