# Connecting Physical and Digital Worlds Through Trade Shows

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2022-05-31
- Length: 32m
- Episode: 104
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-31-connecting-physical-and-digital-worlds-through-trade-shows
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-06d9f92f-6cef-477d-a594-c7c75adac627

## Summary

Jake Hall, known as The Manufacturing Millennial, explains how to maximize the ROI of trade shows by integrating physical presence with digital content strategies. He argues that companies must create value before, during, and after events through live streaming, interviews, and leveraging personal brands to extend the lifespan of the investment. Hall also discusses the shift in manufacturing perception among Gen Z, advocating for framing the industry as a STEM field to attract future talent.

## Chapters

- [3:39](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-31-connecting-physical-and-digital-worlds-through-trade-shows#t=219) The Value of In-Person Trade Shows
- [8:29](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-31-connecting-physical-and-digital-worlds-through-trade-shows#t=509) Creating Digital Content at Events
- [11:35](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-31-connecting-physical-and-digital-worlds-through-trade-shows#t=695) Extending ROI Through Social Media
- [16:48](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-31-connecting-physical-and-digital-worlds-through-trade-shows#t=1008) Leveraging Personal Brands and Partners
- [22:59](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-31-connecting-physical-and-digital-worlds-through-trade-shows#t=1379) Booth Engagement and Simplicity
- [29:00](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-31-connecting-physical-and-digital-worlds-through-trade-shows#t=1740) The Future of Manufacturing and Talent

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

companies scaling up

## Mentioned

- The Manufacturing Millennial (other)
- Automate (other)
- Universal Robots (company)
- ABB (company)
- Kuka (company)
- Flex Machine Tools (company)
- FedEx (company)
- Guerrilla76 (other)

## Related episodes from other shows

- [Attracting the Next Generation of Manufacturing Talent with "The Manufacturing Millennial" Jake Hall](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-23-attracting-the-next-generation-of-manufacturing-talent-with-the-manufacturing-mi) (Manufacturing Happy Hour)
- [148: Grow Your Hardware Product Sales Via Trade Shows](https://hardwarepodcasts.com/podcast/product-startup/2022-11-02-148-grow-your-hardware-product-sales-via-trade-shows) (Product Startup)
- [274 - How can you maximize packaging trade shows? Packaging Today Show LIVE](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-07-29-274-how-can-you-maximize-packaging-trade-shows-packaging-today-show-live) (People of Packaging)
- [BONUS: 5 Tips for Getting the Most Out of a Trade Show](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-09-14-bonus-5-tips-for-getting-the-most-out-of-a-trade-show) (Manufacturing Happy Hour)
- [Ep. 31 - Going to Events](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-10-24-ep-31-going-to-events) (Open Hardware Manufacturing Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-31-connecting-physical-and-digital-worlds-through-trade-shows. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.