# 100 Weeks of Podcasting: The Business Impact

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2022-05-17
- Length: 48m
- Episode: 102
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-17-100-weeks-of-podcasting-the-business-impact
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-7f83590d-fdff-4ef5-81e8-0a49ae2e6e18

## Summary

Joe Sullivan, founder of the marketing agency Gorilla76, is interviewed by Logan Lyles of Sweet Fish Media about the business impact of his podcast, The Manufacturing Executive, after 100 consecutive weeks. Sullivan details six key outcomes: over $300,000 in directly attributable revenue, expanded networking through 'content-based networking,' establishing himself as a thought leader in manufacturing, fueling his agency's content volume, humanizing the brand via LinkedIn, and gaining deep market research insights. He advises manufacturing executives to start simply by recording Zoom conversations with customers to overcome the intimidation of launching a formal podcast.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-17-100-weeks-of-podcasting-the-business-impact#t=0) Introduction and Milestone Reflection
- [2:48](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-17-100-weeks-of-podcasting-the-business-impact#t=168) Initial Strategy and Content-Based Networking
- [7:35](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-17-100-weeks-of-podcasting-the-business-impact#t=455) Financial Impact and Revenue Attribution
- [11:49](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-17-100-weeks-of-podcasting-the-business-impact#t=709) Networking and Overcoming Sales Barriers
- [19:07](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-17-100-weeks-of-podcasting-the-business-impact#t=1147) Thought Leadership and Imposter Syndrome
- [22:10](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-17-100-weeks-of-podcasting-the-business-impact#t=1330) Fueling Content Volume and the Waterfall Effect
- [26:14](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-17-100-weeks-of-podcasting-the-business-impact#t=1574) Humanizing the Brand via LinkedIn and Video
- [30:44](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-17-100-weeks-of-podcasting-the-business-impact#t=1844) Market Research as a Core Benefit
- [41:30](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-17-100-weeks-of-podcasting-the-business-impact#t=2490) Advice for Manufacturing Executives

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Creator business](https://hardwarepodcasts.com/topic/creator-business)

## Most relevant to

companies scaling up

## Mentioned

- Gorilla76 (company)
- Sweet Fish Media (company)
- The Manufacturing Executive (product)
- LinkedIn (tool)
- YouTube (tool)
- V.IO (tool)
- D-Script (tool)
- Bomb Bomb (company)
- Ethan Butte (other)
- James Carbury (other)

## Related episodes from other shows

- [300: Chris Luecke’s Friends from High School Interview Him on His Own Podcast, LIVE in St. Louis](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2026-09-01-300-chris-lueckes-friends-from-high-school-interview-him-on-his-own-podcast-live) (Manufacturing Happy Hour)
- [200: Manufacturing Happy Hour: Then & Now, An Interview with Chris Luecke Hosted by Meaghan Ziemba, LIVE from Broken Bat Brewery in Milwaukee, WI](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-08-27-200-manufacturing-happy-hour-then-now-an-interview-with-chris-luecke-hosted-by-m) (Manufacturing Happy Hour)
- [How to Turn Your Brand's Podcast into a Content Goldmine](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-11-24-how-to-turn-your-brands-podcast-into-a-content-goldmine) (Manufacturing Happy Hour)
- [Theater, MMA, and Starting a Manufacturing Web Series with Eddie Saunders Jr. Of Flex Machine Tools](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2022-02-15-theater-mma-and-starting-a-manufacturing-web-series-with-eddie-saunders-jr-of-fl) (Manufacturing Happy Hour)
- [I'm Changing The Podcast](https://hardwarepodcasts.com/podcast/lets-combinate/2026-08-18-im-changing-the-podcast) (Let's Combinate)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-05-17-100-weeks-of-podcasting-the-business-impact. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.