# The Intersection of Engineering and Content Marketing

- Show: [The Manufacturing Executive](https://hardwarepodcasts.com/podcast/the-manufacturing-executive)
- Published: 2022-03-29
- Length: 31m
- Episode: 95
- Page: https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-03-29-the-intersection-of-engineering-and-content-marketing
- Listen: https://www.spreaker.com/show/the-manufacturing-executive#episode-7075dc2c-6c46-4fab-989f-43aa3c0aaac1

## Summary

Chris Grainger, Engineering and Services Manager at Electrical Equipment Company (EECO), explains how he leveraged his engineering background to drive content marketing by tying employee bonuses to blog and video production. He details the creation of the 'Eco Asks Why' podcast, which started just before the pandemic and has grown to nearly 200 episodes, serving as a tool for relationship building and market research. Grainger discusses the challenges of getting technical staff engaged, the importance of scripting to reduce anxiety, and the long-term 'snowball effect' of content marketing on lead generation and brand authority.

## Chapters

- [0:47](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-03-29-the-intersection-of-engineering-and-content-marketing#t=47) Introduction: Chris Grainger and EECO's Content Strategy
- [3:36](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-03-29-the-intersection-of-engineering-and-content-marketing#t=216) From Operations to Engineering and Marketing
- [6:55](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-03-29-the-intersection-of-engineering-and-content-marketing#t=415) Incentivizing Engineers for Content Creation
- [10:16](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-03-29-the-intersection-of-engineering-and-content-marketing#t=616) Content Types: Blogs, Podcasts, and Video
- [16:04](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-03-29-the-intersection-of-engineering-and-content-marketing#t=964) The Business Value of Podcasting and Relationships
- [21:15](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-03-29-the-intersection-of-engineering-and-content-marketing#t=1275) Measuring ROI and the Long Game of Content Marketing
- [26:36](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-03-29-the-intersection-of-engineering-and-content-marketing#t=1596) Engaging SMEs and Sales-Marketing Convergence

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

companies scaling up

## Mentioned

- EECO (company)
- Eco Asks Why (product)
- The Lion Within Us (product)
- Gorilla 76 (company)
- Prolific (tool)
- They Ask, You Answer (product)
- Superfans (product)

## Related episodes from other shows

- [How to Start a Successful Industrial Podcast with EECO's Chris Grainger](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2021-02-02-how-to-start-a-successful-industrial-podcast-with-eecos-chris-grainger) (Manufacturing Happy Hour)
- [Marketing to a Technical Audience with Wendy Covey](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-01-marketing-to-a-technical-audience-with-wendy-covey) (Manufacturing Happy Hour)
- [175: The Evolution of Industrial Marketing, Live from the 2024 Industrial Marketing Summit](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin) (Manufacturing Happy Hour)
- [How to Turn Your Brand's Podcast into a Content Goldmine](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-11-24-how-to-turn-your-brands-podcast-into-a-content-goldmine) (Manufacturing Happy Hour)
- [Anthony Fasano| Communication & Soft Skills for Engineers, & How to Retain Engineering Talent](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-02-04-anthony-fasano-communication-soft-skills-for-engineers-how-to-retain-engineering) (Being an Engineer)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2022-03-29-the-intersection-of-engineering-and-content-marketing. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to The Manufacturing Executive.